Pendo, a product analytics tool founded in 2013 offers UX researchers and product teams a simple way to understand how users interact with a product. Despite being a great tool, Pendo falls short in customization options and lacks in-depth analytics, which makes teams look for Pendo alternatives.
In this article, we will uncover the top 14 Pendo alternatives that will improve how you gather user insights and implement them to optimize your product’s user experience.
Top 14 Pendo Alternatives & Competitors in 2024
Here is a list of our top 14 Pendo alternatives and competitors that would offer you a simple way to track user behavior patterns with more robust user insights and analytics features:
- UXtweak
- Userlane
- Amplitude
- Glassbox
- Heap
- FullStory
- Mixpanel
- Google Analytics
- CleverTap
- Crazy Egg
- Userpilot
- SmartLook
- Appcues
- Gainsight PX
For each Pendo competitor, we evaluated based on:
- A short description
- A list of features
- Pros & Cons list
- User reviews
- Pricing
⬇️ Here’s a comprehensive comparison table of each tool’s reviews from Capterra:
Rating | Ease of Use | Quality of Support | Pricing | |
UXtweak | 4.7/5 | 5.0/5 | ✓ Free plan Plus plan - $59 per month | |
Userlane | 4.4/5 | 5.0/5 | Pricing is available on demand | |
Amplitude | 4.1/5 | 4.4/5 | ✓ Free plan Paid Plan starts at $995 per month | |
Glassbox | 4.9/5 | 5.0/5 | Pricing is available on demand | |
Heap | 4.2/5 | 4.2/5 | ✓ Free plan Paid plan starts at $3600 billed annually | |
Fullstory | 4.4/5 | 4.3/5 | ✗ No free plan Paid plan starts at $300/month | |
Mixpanel | 4.0/5 | 4.2/5 | ✓ Free plan Growth plan starts at $799/year | |
Google Analytics | 4.1/5 | 4.1/5 | ✓ The platform is free | |
CleverTap | 4.3/5 | 4.4/5 | ✗ No free plan Has a fixed rate of $99/month | |
Crazy Egg | 4.5/5 | 4.2/5 | ✗ No free plan Basic plan starts at $24/month | |
Userpilot | 4.5/5 | 4.8/5 | ✗ No free plan Standard plan starts at $299 billed annually. | |
SmartLook | 4.7/5 | 4.5/5 | ✓ Free plan Pro plan starts at $55/month | |
Appcues | 4.7/5 | 4.8/5 | ✗ No free plan Paid plan starts at $249 billed annually | |
Gainsight PX | 3.7/5 | 4.5/5 | ✓ Free plan Paid plan starts at $500 per month |
1. UXtweak
UXtweak is the first Pendo alternative and is an all-in-one user research platform for all team sizes that helps to test and analyze user behavior, run usability testing, customer interviews, collect user feedback and so much more. You can find out how users interact with your product, where they face issues, what catches their attention, and where they click most often.
UXtweak’s advanced product analytics allows you to focus purely on in-app user experiences such as preferences and user pain points to improve the UX and optimize your product for better conversions.
Key features
- Session replay & heatmaps tool
- Website usability testing
- Prototype testing tool
- Mobile app testing
- Card Sorting & Tree Testing
- Preference testing
- 5 second test
- Survey tool
- First click testing
Try UXtweak’s Session Recording and Website Usability testing tools in these demos ⬇️
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.8/5
Ease of Use – 4.7/5
Quality of Support – 5/5
Pros
- Advanced analytics that is easy to read – UXtweak offers a variety of data visualizations that will give you plenty of insights about your users’ behavior
- Onsite Recruiting Widget – allows you to turn your website visitors into testers completely free of charge!
- UXtweak offers research and user recruitment tools, all in one place
- Has an Intuitive UI and easy set-up
- Has a free plan available
- Great support team
Cons
- Supports only 14 languages
Pricing & Plans
UXtweak has a free plan available with unlimited time for small projects. You can also choose a pro plan for $49/month for solo researchers and a business plan for $114 annually for companies (billed annually).
2. Userlane
Userlane is the second Pendo alternative that enables you to automate user onboarding processes with interactive step-by-step guides, on-demand contextual support, and advanced user segmentation. You can design the onboarding experience to your users’ needs, gain insights, measure changes in user behavior, and optimize your product’s user experience with Userlane.
Key features
- Interactive Guides
- User Analytics
- Feedback Collection
- Customization
- Onboarding Automation
- Support and Integrations
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.4/5
Quality of Support – 5.0/5
Pros
- Ability to build in-app guides fast with an efficient multi-language capability
- Has in-depth analytics that shows where users drop off within a product
- Ability to highlight a specific field during data collection
- Ability to customize dashboards to suit your project needs and requirements
- It is easy to implement
Cons
- Has some limitations in branding and customization
- Inability to export analytics information to PDF or Excel
Pricing & Plans
Userlane helps you eliminate digital friction in your product with its pricing available on demand
3. Amplitude
Amplitude as a Pendo alternative is a behavior analytics and user insights tool that enables you to go beyond metrics like pageviews and clicks where you can see every path users take within your product or website to understand the context and intent behind their actions. The insights obtained from this user data can be used to take action and improve the product’s user experience to drive product growth and adoption.
Key features
- Integrations
- Audience Management
- A/B Testing
- Behavioral Targeting
- Charting
- Cohort Analysis
- Conversion Tracking
- Customer Journey Mapping
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.6/5
Ease of Use – 4.1/5
Quality of Support – 4.4/5
Pros
- Ability to create and prepare dashboard reports that display results of user insights and analysis in a distinctive way
- Facilitates data collection and analysis of website visitors
- Ability to detect problem areas and friction points on user journeys using session replays
- Integrates seamlessly with external tools
- Has multiple sharing options that enable UX researchers to collaborate with stakeholders and the rest of a product team
Cons
- Creating custom reports can be a bit complicated
- There are some inconsistencies in how data is calculated depending on the unique vs total across time ranges
Pricing & Plans
Amplitude gives you user data and insights you need to take action with their free plan. They have a paid plan that starts at $49 per month.
4. Glassbox
Glassbox is a great Pendo alternative with analytics features that enable you to discover exactly what your customers do on your website and why. Glassbox delivers insights that improve product experience and increase customer adoption with its experience intelligence tool.
Key features
- Customer Journey Analytics
- Mobile App Analytics
- Session Replay
- Performance Analytics
- Product Analytics
- Interaction and detailed Heatmaps
- Funnel Analysis
- Struggle and Error Analysis
User reviews & rating
The ratings below are based solely on the tool’s reviews from Capterra:
Overall Score – 5.0/5
Ease of Use – 4.9/5
Customer Service – 5.0/5
Pros
- Ability to view sessions and uncover where users are struggling on a website
- Provides sufficient quantitative data on successful and unsuccessful transactions found within a system
- Has efficient user journey insights and a generic map feature that helps you to understand how customers process your digital information
- Ability to easily locate data, reference and review IPs for research access
Cons
- Session replays are limited to 30 days which can be difficult to access when needed for further research and reference purposes
- Inability to segment session recordings by IP address
- Working with filters can be tricky – sometimes it is hard to save frequently used filters.
Pricing & Plans
Glassbox’s pricing information is available on request.
5. Heap
Heap as a Pendo alternative is a user insights analytics tool that gives you a complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. You can see every action taken by users on your product or website leveraging its advanced analytics.
Key features
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Audience Targeting
- Behavior Tracking
- Behavioral Analytics
- Session Replay
- Heatmaps
- Journey
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.2/5
Quality of Support – 4.3/5
Pros
- Ability to create graphs and funnels when analyzing user behavior on web applications
- Ability to track both past and present user actions once set up
- Has an extensive data visualization capability
- Ability to create custom dashboards for retrieving user data
Cons
- Limitations in combining user metrics
- Difficulty in putting together specific events or report
- Lack of documentation
Pricing & Plans
Heap has a free plan that offers user insights and product analytics features. They also have a paid plan that starts at $400 per month.
6. FullStory
FullStory as a Pendo alternative enables you to easily analyze and improve customer experiences with web, mobile, and product analytics. It has a robust session replay and collaboration feature that delivers real-time insights to eliminate friction and uncover and uncover new opportunities for users.
Key features
- Frustration signals
- User Journey mapping
- Dashboards
- User segments
- Funnels and conversions
- Session Replays
- Heatmaps.
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.6/5
Ease of Use – 4.3/5
Quality of Support – 4.3/5
Pros
- It is easy to find specific sessions when integrated with Google Analytics, or other analytics platforms on FullStory
- Ability to change speed, skip inactivity, and leave comments inside user feedback videos during insights analysis
- Offers a free plan
- Ability to track past visits off their IP, Cookie, etc, and keep a trail
Cons
- Limitations in storage based on subscription tier – new session replays cannot be recorded when storage is full
- It takes a bit to start capturing live sessions, and there is a considerable delay when going live
Pricing & Plans
FullStory enables you to analyze and improve your customer experience with its free plan. They have a paid plan that starts at $300 per month.
7. Mixpanel
Mixpanel is another Pendo alternative that helps you break down user behavior by demographics, understand the hidden patterns within a trend, validate your assumptions quickly with real data, and make product improvements that will lead to customer retention and loyalty.
Key features
- Engagement
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Conversions
- Funnels
- User interaction tracking
- Multivariate testing
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.0/5
Quality of Support – 4.2/5
Pros
- Provides accurate data on how visitors behave and interact with a website
- Provides options for sorting results based on various classifications, like product type, target groups, and behavioral patterns
- Has a robust A/B testing feature that optimizes product strategies before launch or release
- Has extensive features that enable granular data analysis
Cons
- Inability to implement your data to user profiles and events
- Has a very tough onboarding and feature adoption that further extends the learning curve
Pricing & Plans
Mixpanel helps you measure what matters, make decisions fast, and build better products with its free plan. They have a paid plan that starts at $25 billed monthly.
8. Google Analytics
Google Analytics is another great Pendo alternative that provides insights into customer behavior interactions with websites and apps to identify effective content using machine learning to discover customer trends and patterns in the data. Google Analytics helps you identify users with high revenue potential and identifies content that converts the most customers.
Key features
- Automation and analytics
- Reporting
- Advertising Workspace
- Explorations
- Data Collection and Management
- Advanced-Data Governance
- Heatmaps
- Session recordings
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.1/5
Quality of Support – 4.1/5
Pros
- It is a free tool that provides a wealth of information about your website’s traffic and performance
- Ability to create custom reports and dashboards to suit your specific project needs and goals
- Ability to easily integrate with other Google products, such as AdWords, as well as third-party tools and platforms
- Has a real-time reporting feature that helps you to make informed decisions promptly and respond to emerging trends effectively
Cons
- Dependency on cookies to track website visitors may not accurately track users with disabled cookies in their web browsers
- Data sampling may occur which can affect the accuracy of the data being analyzed
Pricing & Plans
Google Analytics is a free tool. To access their enterprise features, you have to talk to their support team.
9. CleverTap
CleverTap as a Pendo alternative is a user behavior analytics and insights tool that helps you to retain your most valuable users and grow customer lifetime value. With CleverTap, you can combine audience analytics, omnichannel engagement, and product A/B testing to help you deliver a truly personalized customer experience and its automation tool feeds you campaign results in real time on a single dashboard.
Key Features
- Analytics & Insights
- Automated User Segmentation
- Omnichannel Engagement
- Journey Orchestration
- Campaign Optimization
- Lifecycle Optimization
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.4/5
Ease of Use – 4.3/5
Quality of Support – 4.4/5
Pros
- Has technical documentation that is very thorough and helpful
- Ability to run and execute user segmentation and analytics
- Has an efficient notification feature based on different user journeys that is very useful
- Ability to drill down into the user’s timeline of app events to identify issues with workflows and how to improve the UX
Cons
- The web dashboard can be a bit slow and clunky
- Limitation in scheduling push notifications so it takes more time to schedule communication
Pricing & Plans
CleverTap offers real-time analytics to uncover user insights with its 30-day free trial. It has a fixed-rate plan that starts at $99 per month.
10. Crazy Egg
Crazy Egg as a Pendo alternative allows you to see where people click on your product or website and where they don’t with snapshots to help you know exactly where to put your most important calls to action. You can use Crazy Egg as an A/B testing tool, to set specific goals and test webpages and product features.
Key features
- Heatmaps
- Recordings
- A/B Testing
- Traffic Analysis
- Errors Tracking
- Surveys
- Pageview tracking
- Goal setting/tracking
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.5/5
Quality of Support – 4.2/5
Pros
- Provides quantitative data with heatmaps that show the most engaged part of a website
- It is very easy to set up
- Ability to track publicly accessible pages and password-protected ones
- Integrates easily with external applications
Cons
- Lacks reporting when trying to funnel users through a checkout flow
- Bills annually, as opposed to monthly
- Page speed is limited when tracking events
Pricing & Plans
Crazy Egg offers plans beginning at $49/month (billed annually), with options to upgrade to plans for $99/month and $249/month to allow for more analytics.
11. Userpilot
Userpilot is another Pendo alternative that helps UX researchers and product teams build personalized in-app onboarding and engagement experiences, view insightful product analytics, and deploy user feedback surveys at every stage of the user journey.
Key Features
- Growth Insights
- Engagement Layer
- User Sentiment
- Reporting/Analytics
- Usability Testing
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.6/5
Ease of Use – 4.5/5
Quality of Support – 4.8/5
Pros
- Ability to design the ideal onboarding process for different user segments with Userpilot’s essential onboarding elements
- Has a Chrome plugin that has a lot of value
- Has great customer support
- Ability to parse custom data to the Userpilot system
Cons
- Technical documentation lacks clarity
- Has a lot of network glitches when publishing a tour
Pricing & Plans
Userpilot has a 14-day free trial which you can use to uncover quick user insights. It has a standard plan that starts at $299/month billed annually.
12. SmartLook
SmartLook as a Pendo alternative is a qualitative analytics solution for web and mobile that helps you understand why users churn, or why they do not use a particular feature on a website. You can leverage features always-on visitor recordings and heatmaps to show you real user behavior, while automatic event tracking and conversion funnels reveal trends in their behavior.
Key features
- Session recordings
- Heatmaps
- Events
- Funnels
- Crash reports
- Cross-platform
- Mobile app analytics
- Website analytics
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.8/5
Quality of Support – 4.5/5
Pros
- Ability to view each session and understand UX issues without having to wait for user feedback
- Has an administrative panel that is easy and intuitive allowing you to quickly access your clients’ accounts
- Has a free plan
Cons
- Inability to create custom tags for users for easier identification in case where you want to view the recordings anonymously
- Reports can contain errors due to bugs
Pricing & Plans
Smartlook gives you access to analytics features with its free plan. They have a paid plan that starts at $55/month.
13. Appcues
Appcues is another Pendo alternative that makes it easy to measure and improve product adoption on web and mobile apps. Appcues empowers UX researchers and product teams to track and analyze product usage and publish beautiful in-app onboarding tours, announcements, and surveys easily.
Key features
- User Onboarding
- Feature Adoption
- Insights
- NPS & Surveys
- Announcements
- Mobile Adoption
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.8/5
Ease of Use – 4.7/5
Quality of Support – 4.8/5
Pros
- Ability to add in-app messaging for onboarding, new feature announcements, outage reporting, and surveys/feedback
- Has great reporting features and a good amount of customization through API and integrations
- Has a simple and intuitive user interface that makes it easy to set up
- Has great customer support
Cons
- Difficulty in using checklists due to changing URLs within an application
- Limitations in scheduling and tracking goals
Pricing & Plans
Appcues helps you to measure and improve product adoption with a paid plan that starts at $249 billed annually.
14. Gainsight PX
Gainsight PX is the last Pendo alternative and is a product analytics and experience software that empowers UX researchers and product teams with the tools necessary to deeply understand user behavior, drive product adoption, and collect valuable user feedback.
Key features
- AB Testing
- Access Controls/Permissions
- Activity Tracking
- Behavior Tracking
- Behavioral Targeting
- Churn Management
- Cohort Analysis
- Content Analytics
- Contextual Guidance
- Conversion Tracking
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.0/5
Ease of Use – 3.7/5
Quality of Support – 4.5/5
Pros
- Ability to track usage data of products to see who has used a product solution and how often
- Has a robust engagement and survey analytics functionality available
- Ability to organize web accounts and track progress
- Ability to send user statistics from an audience explorer
Cons
- Difficulty in updating dashboards
- Has a learning curve in using features like product mapper
Pricing & Plans
Gainsight PX helps you to improve your products’ experience with its free plan. They have a paid plan that starts at $500 per month.
What is Pendo
Pendo is a product analytics and user insights software that enables UX researchers and product teams to understand, track, analyze, and enhance user experiences within a digital product or application. Pendo’s features consist of user analytics, session recording and replays, user segmentation and targeting, product discovery and validation, and user feedback which provides researchers with authentic user data to make informed decisions on product features and optimization to meet the needs and preferences of their customers.
As the demand for more in-depth data on user behavior grew, UX researchers noticed some limitations in Pendo as an analytics tool in participant recruiting, native customization, and advanced reporting and began to look for alternatives that would suit their needs.
Pendo User Reviews and Ratings
The ratings below are based solely on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.1/5
Quality of Support – 4.6/5
Why People Use Pendo
- People have mentioned that Pendo’s user analytics features make it easy to observe user behavior patterns in high-traffic zones on a product or website
- Has in-app guides that are easy to set up and flexible with templates to get started quickly
- Ability to collect and organize product feedback and feature requests making it visible to teams and key stakeholders
- Ability to onboard new users, highlight key features, and start tracking the right metrics
Why People Look for Pendo Alternatives
- Cost: People have mentioned that as you use Pendo for more research studies, Pendo can become very expensive for small teams. E.g Pendo may charge for extra integrations and functionality
- Due to Pendo’s reliability on user data, user insights may be limited with shallow reports as a result of poor or irrelevant data collected.
- Customization options are limited as some users mentioned that it was difficult to tailor in-app messages and guides toward a particular customer segment.
List of Free Pendo Alternatives
Here’s a list of our free forever Pendo alternatives that you can use to gather user insights and implement them on your next product test:
- UXtweak
- Amplitude
- Heap
- Mixpanel
- Google Analytics
- SmartLook
- Gainsight PX
Found the best Pendo alternative for you?
A great user experience in a product ties back to a successful business and a continuous iterative process of research and product testing is the way to maximize product value. When choosing a Pendo alternative, ensure that the tool supports advanced product analytics and user behavior functionalities to help you uncover friction points and learn more about the goals of your customers.
With a tool that focuses solely on in-app user experiences such as preferences and user pain points, you can improve the UX, optimize your product for better conversions, and ship new features that deliver value to your users.
UXtweak is an all-in-one user research platform for all team sizes suitable to execute this perfectly. You can it out for free by registering a free account now!🔥
