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Userlytics Pricing in 2025: Which Userlytics Plan is Right for You?

Userlytics Pricing in 2025: Which Userlytics Plan is Right for You?
Jana Filusova
•  10.03.2025

Key Takeaways

📊 Userlytics offers both a panel-based and self-recruitment model, with subscription plans starting at $699/month for self-recruited participants.

💰 Pricing for Userlytics Panel starts at $34 per session, but exact costs depend on the number of sessions purchased.

🔍 Users report challenges finding the right participants, especially for niche industries, leading some to explore alternatives.

🚀 UXtweak is often recommended as a strong alternative, offering transparent pricing, faster participant recruitment, and additional research features.

Quick answer: how much does Userlytics cost?

Userlytics’ pricing isn’t fully transparent, as it depends on whether you use their participant panel or bring your own testers, as well as your specific testing needs and selected features. Data from Vendr suggests that annual costs are around $20,000 per year. While some pricing details are publicly available, they can be quite confusing – we’ll break them down in the next sections.

Userlytics pricing plans

Userlytics pricing depends on whether you use their Userlytics Panel (their participant pool) or Self-Recruitment (your own testers).

With the Userlytics Panel, pricing is session-based:

  • the Project-Based plan requires no subscription but has a minimum purchase of 5 sessions,
  • the Enterprise plan starts at $34 per session with volume discounts (50–1,750 sessions/year),
  • and the Limitless plan offers custom pricing for 2,000+ sessions annually.

For Self-Recruitment, where you bring your own participants, pricing is subscription-based: the Premium plan costs $699/month and the Advanced plan costs $999/month, both billed annually.

💡 Pro Tip

Curious about what users really think of Userlytics? Check out our detailed Userlytics reviews to see its pros, cons, and how it compares to other tools!

Userlytics pricing with Userlytics panel

Unlike the Self-Recruitment option, where you need to find your own participants, the Userlytics Panel provides access to a pre-recruited pool of testers from over 150 countries. Pricing is structured into three plans:

Project-based (Custom Quote)

Best for one-off projects, with no subscription required. The number of seats, session duration, and participant limits are customizable.

Enterprise ($34/session)

The most popular option, featuring unlimited seats, 60-minute max session duration, and custom pricing for panel participants. It includes the same features as the Project-Based Plan, with the added benefit of a free BYOU (Bring Your Own User) participant for every panel participant purchased.

Limitless  (Custom Quote)

Designed for large-scale research, this plan offers unlimited seats, 30-minute max session duration, and unlimited participants (both moderated and unmoderated). Unlike the Enterprise Plan, which has usage limits based on purchased sessions, this plan removes all restrictions, making it ideal for organizations requiring extensive testing.

Did you know that…?

Many Reddit users report difficulties finding the right participants on Userlytics’ panel, especially for niche industries.

They also think that:

  • Userlytics’ pricing system is ambiguous, with a credit-based model that some users find confusing and difficult to compare with other platforms.
  • While Userlytics offers a competitive price point, some users mention that filling studies takes longer compared to alternatives.
  • Due to these challenges, many researchers explore alternatives like UXtweak, depending on their specific testing needs.

Userlytics pricing with self-recruitment

Unlike Userlytics plans with the Panel, where participants are provided, with the Self-Recruitment plan, you have to find your own testers, which can often be time-consuming.

Userlytics offers two Self-Recruitment options, both with a monthly subscription (billed annually):

Premium  ($699/month)

Includes 5 seats, 60-minute session duration, unlimited unmoderated participants (BYOU), and 50 free moderated participants. It also provides access to features like tree testing, card sorting, picture-in-picture recording, and basic analytics.

Advanced ($999/month)

Includes 10 seats, 60-minute session duration, unlimited unmoderated and moderated participants (BYOU), and additional advanced features. This plan offers an account manager, sentiment analysis, AI UX analysis, 100 AI transcriptions per month, advanced screener questions, highlight reels, and enhanced privacy protection.

The best Userlytics alternative – UXtweak

UXtweak

UXtweak is an all-in-one user research tool that supports organizations throughout the entire development process, from initial concepts to the final product. It includes various usability testing features such as prototype testing, five-second tests, screen recordings, live interviews, remote usability studies, and first-click testing.

UXtweak pricing

  • Free Plan (€0/month) – Great for exploring UX research tools at no cost. Includes 15 responses per month, 1 active study, and 14-day result access.
  • Basic Plan (€113/month, billed annually) – Best for small teams requiring essential UX research tools. Provides 50 responses per month (expandable), 1 active study (expandable), unlimited tasks per study, and 12-month data retention.
  • Custom Plan (Price on request) – Tailored for organizations with advanced research needs, offering unlimited active studies and tasks, customizable responses, live interviews, and access to a global user panel.

Did you know that..?

Reddit users looking for UserTesting alternatives compare Userlytics and UXtweak due to budget cuts.

  • UXtweak is chosen for its higher-quality panel and strong moderated research tool than Userlytics.
  • Both platforms have responsive customer success teams, which many find to be a major improvement over UserTesting.
  • While some users mention that UXtweak’s interface could be improved, its cost-to-value ratio makes it a strong alternative to UserTesting and UserZoom.

UXtweak vs Userlytics 

UXtweak and Userlytics both offer user research platforms, but they differ in pricing transparency, responsibility for participant quality, and the range of features.

Feature

UXtweak 

Userlytics

Price per session

Starts at $34/session

Starts at $10/session

User Testing (moderated & unmoderated)

Card Sorting

Tree Testing 

Ability to bring your own users

(costs credit)


Prototype testing

Expert audit

Session recording

Website recruiting widget

UXtweak’s User Panel 

Choosing the right user panel is crucial for reliable research results. With UXtweak, you get a high-quality participant pool, transparent pricing, and expert-reviewed studies. So, what’s included?

  • Study Audit Included – Our panel experts will review your study to ensure it’s fully functional and compliant with our terms before you pay anything—a service no other competitor offers.
  • One Final Price, No Surprises – The price you see when creating your order is the price you pay. No hidden fees, no unexpected changes.
  • Quality Guarantee – We double-check responses to ensure they meet strict standards. If you’re not satisfied with a response, we offer free replacements.
  • Swift Delivery of Results – Get your first responses within two business days of placing an order, so you can start gathering insights without delay.

Final decision: is Userlytics the right tool for you?

Userlytics is a usability testing platform. From simple methods like card sorting to more complex moderated studies, it provides various ways to gather user insights. It allows teams to conduct large-scale testing, but some users find its pricing unclear and report difficulties in sourcing the right participants, especially for niche industries.

For teams focused on experience optimization, a reliable panel and clear pricing are essential. While Userlytics provides valuable research tools, UXtweak offers the same capabilities at a lower cost, with a higher-quality participant panel and expert-reviewed studies, making it a stronger choice for many researchers.

See what UXtweak can do for you!

The only UX research tool you need to visualize your customers’ frustration and better understand their issues

Register for free

People also ask (FAQ)

How much does Userlytics cost?

According to Vendr, Userlytics’ annual cost typically falls around $20,000, depending on usage and selected features.

What is better than UserTesting?

UXtweak is often considered a better alternative to UserTesting, offering the same research tools at a lower cost, a higher-quality participant panel, transparent pricing, and expert-reviewed studies.

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