Key takeaways
📊 VWO is a platform designed to optimize digital experiences and boost conversions through A/B testing, personalization, and data-driven enhancements for both websites and mobile apps.
💰 Pricing for 50K monthly visitors ranges from $0 to $1,948 per month, with a median annual cost of $18,086.
⚖️ User feedback is positive for its intuitive interface, A/B testing capabilities, and exceptional customer support, making it a strong choice for product, marketing, and UX/UI teams.
🚨 However, some users report challenges with platform stability, difficulty in sharing insights, and a steep pricing structure, especially for high-traffic websites.
💡 If you’re looking for deeper insights into user behavior, we recommend UXtweak, which offers a comprehensive set of usability testing tools, including prototype testing, screen recordings, live interviews, and first-click testing.
What is VWO?
VWO (Visual Website Optimizer) is a platform that helps optimize digital experiences and maximize conversions through A/B testing, personalization, and data-driven enhancements for websites and mobile apps.
VWO main features
VWO is a digital experience optimization platform that helps businesses improve their websites and apps through A/B testing, personalization, and insights. It offers tools like a visual editor for web tests, SDKs for mobile apps (Software Development Kits that allow easy integration of VWO’s features into mobile applications), and server-side testing for backend experimentation.
Quick answer: how much does VWO cost?
According to Vendr VWO costs a median of $18,086 per year, with prices ranging between $7,200 and $41,712.
VWO pricing plans overview
VWO offers three pricing plans:
- Optimize Website
- Optimize Mobile App
- Optimize Feature Releases
Optimize Website
VWO offers tools to boost conversions through A/B, Split URL, and Multivariate testing, along with insights on user behavior and personalization across all platforms.
Optimize Website products | Description | Monthly visitors | Price |
VWO testing | Boost conversions with A/B, Split URL, and Multivariate testing across all platforms: desktop, mobile, single-page, responsive, progressive web apps, and more. | 50K | $0 - $1,581 per month |
VWO Insights | Identify why users don't convert or engage with session recordings, heatmaps, form analytics, and surveys. | 50K | $355 - $1,326 per month |
VWO Personalize | Deliver personalized experiences to the right audience on any platform: desktop, mobile, and more. | 50K | $369 - $1,369 per month |
VWO Rollouts | Launch winning variations and make quick website changes without IT. Run campaigns across all platforms effortlessly. | 50K | $142 - $1,107 per month |
Optimize Mobile App
Enhance user experience and boost conversions for iOS and Android apps with testing, insights, and behavioral analysis tools to reduce abandonment.
Optimize Mobile App | Description | Montly visitors | Price |
VWO Testing | Enhance user experience and boost conversions in iOS and Android apps. | 50K | $1,948/month |
VWO Insights | Analyze user behavior in your Android & iOS apps to identify disengagement causes, fix issues, and reduce abandonment. | Custom | Custom |
Optimize Feature Releases
Test and roll out complex features with minimal risk, using advanced management tools to optimize the launch and integration of new app features.
Optimize Feature Releases | Description | Monthly visitors | Price |
VWO Feature Management | Test and roll out complex features with minimal risk across any tech stack or device. | 50K | $0 - $1,581 per month |
What do users say about VWO?
Benefit 1: user-friendly interface
VWO’s intuitive design and drag-and-drop editor make it easy for non-technical users to run tests and experiments, empowering teams to take control of their optimization efforts.
“VWO is an easy to use A/B testing platform that allows you to create tests with their simple drag and drop interface.”
Benefit 2: great for A/B testing
VWO simplifies the creation of A/B tests and provides valuable behavioral data.
“We’ve been able to leverage the AB testing data to make meaningful updates to our website and customer flows.”
Benefit 3: customer support
Many users praise VWO’s exceptional customer support, with dedicated Customer Success Managers offering timely assistance and personalized guidance to help teams succeed.
“This support has enabled us to discover new ways to leverage the tool’s potential and its integrations.”
Disadvantage 1: bugs and stability
Some users report occasional issues with platform stability, such as problems with heatmaps and clickmaps not working as expected, particularly when security provisions are in place.
“Sometimes the platform can be buggy. Heatmaps and clickmaps often don’t work or are a challenge to share internally – likely due to the security provisions we have in place on our browsers/devices.”
Disadvantage 2: difficulty sharing insights
Exporting and sharing data from heatmaps and insights can be cumbersome, and some users feel the process could be more streamlined for easier collaboration.
“It’s difficult to easily gather insights on similar elements across pages, since each is coded individually.”
Disadvantage 3: pricing can be steep
Some users find the cost of VWO to be higher compared to other tools, especially when combining multiple modules or using it on high-traffic websites.
“The cost of VWO can get pretty steep when combining multiple modules or when implemented on higher traffic websites.”
Who is VWO best for?
VWO is ideal for product and marketing teams, UX/UI designers, analysts, and growth teams focused on optimizing digital experiences, increasing conversions, and boosting user engagement. It’s also perfect for e-commerce teams looking to enhance website and app performance.
The best VWO alternative – UXtweak
UXtweak is an all-in-one user research platform that helps businesses gather valuable insights throughout the development process, from concept to final product. It offers usability testing features like prototype testing, screen recordings, live interviews, and first-click testing, making it ideal for UX researchers, marketers, and developers seeking intuitive, cost-effective tools.
Did you know that..?
Users comparing VWO and Optimizely (competitor of this tool) have pointed out several key differences:
⚠️ VWO is praised for being user-friendly, making it a great choice for smaller teams and businesses just starting with A/B testing.
⚠️ Optimizely, on the other hand, offers more advanced features like server-side testing and multi-channel personalization, but comes with a higher price tag and a steeper learning curve.
⚡ UXtweak combines the best of both tools, offering user-friendly features and advanced testing options like usability studies and multi-channel insights, making it an ideal solution for businesses seeking a comprehensive, efficient, and cost-effective platform.
Final Decision: Is VWO worth it?
VWO offers several strong advantages, including a user-friendly interface, great A/B testing capabilities, and excellent customer support, making it a solid choice for businesses looking to optimize their digital experiences. However, some users report challenges with platform stability, sharing insights, and the steep pricing, particularly when combining multiple modules or using it for high-traffic websites.
On the other hand, UXtweak provides a more comprehensive set of features, including usability studies and heatmaps, giving a deeper understanding of user behavior across websites and mobile applications. UXtweak is also praised for its exceptional customer support and intuitive panel, making it a strong alternative to VWO for businesses seeking a more complete and cost-effective solution.
