Ekaterina Novikova

Current position: Marketing Executive

Expertise: Writing, Editing, Marketing, Website Optimization

Education: Comenius University

Ekaterina is a Marketing Executive at UXtweak where she brings value by helping with search engine optimization processes so that people interested in UX research can access relevant trustworthy UX-related content better. Her experience in the field comes from her education attained at the Economics University of Bratislava and over 3 years of experience working in the marketing field.  As a part of the marketing team, Ekaterina also builds content partnerships with other educational platforms and ensures our content mentions the most useful and reliable external resources in our blog so that readers can broaden their horizons even further.

User Research

Website Visitor Tracking 101

Today, we’ll take a closer look at website visitor tracking and examine all the crooks and crannies of this topic, so you can get a better understanding of how visitor tracking works and how it can help you improve your website’s UX. Read more ...

Ekaterina Novikova
02. 08. 2022
User Testing

Chalkmark vs. First Click Testing

A full OptimalWorkshop’s Chalkmark vs. UXtweak’s First Click Testing: comparing tools' features, advantages, disadvantages, pricing and recruiting opportunities to help you make an informed decision about which one is right for you. Read more ...

Ekaterina Novikova
27. 07. 2022