VWO is an online tool that helps with collecting, analyzing, and interpreting user behavior data to identify patterns and opportunities for improvement. However, their pricing structure is quite complex for product teams that want to carry out quick tests. With a pricing model not catering to small teams this tool may not be for everyone. That’s why more and more often we see researchers looking for VWO alternatives.
In this article, we will take you through a list of our top 13 VWO alternatives and guide you through the process of choosing the right alternative for your project’s needs.
For each VWO competitor, we included:
- A short description
- Features
- Pros & Cons
- User reviews
- Pricing
Here’s a quick overview of pricing, reviews, and support options from Capterra:
Rating | Ease of Use | Quality of Support | Pricing | |
UXtweak | 4.8 | 5.0 | ✓ Free plan Plus plan - $80/month Billed annually | |
AB Tasty | 4.3 | 4.8 | ✗ No free plan Pricing is available upon request. | |
Mouseflow | 4.6 | 4.6 | ✓ Free plan Paid plan starts at $31, billed annually | |
Convert Experiences | 5.0 | 5.0 | ✗ No free plan Paid plan starts at $499 per month. | |
Inspectlet | 4.1 | 3.5 | ✓ Free plan Paid plan starts at $39 per month | |
CleverTap | 4.3 | 4.4 | ✗ No free plan Paid plan starts at $99 per month | |
Heap | 4.2 | 4.3 | ✓ Free plan Pricing is available upon request. | |
UX Sniff | 4.6 | 4.5 | ✓ Free plan Paid plan starts at $9 per month | |
Flurry | 4.3 | 3.5 | It is a free tool | |
Mixpanel | 4.0 | 4.2 | ✓ Free plan Pricing starts at $25/month. | |
Amplitude | 4.0 | 4.4 | ✓ Free plan Pricing is available upon request. | |
Userpilot | 4.5 | 4.8 | ✗ No free plan Paid plan starts at $299 per month | |
Google Analytics | 4.1 | 4.1 | The tool is free. |
Best 13 VWO Alternatives & Competitors in 2024
1. UXtweak
UXtweak is the first VWO alternative and is an all-in-one user research platform for testing and analyzing user behavior, that offers an advanced session recording and heatmap tool, prototype A/B testing, surveys, mobile and website testing tools and so much more. With UXtweak you can find out how users interact with your product and where they face issues, pinpoint areas of improvement, understand their behavior and use this information to optimize your product’s UX!
It’s a perfect alternative for the VWO tool, as it offers just the same capabilities for a much better price, with a lot of additional tools and features as well as recruiting assistance.
Key features
- Moderated testing
- Session replay & heatmap tool
- Website usability testing
- Prototype testing tool
- Mobile app testing
- Card Sorting & Tree Testing
- Preference testing
- 5 second test
- Survey tool
- First click testing
See these tools in action 👇
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
- Overall – 4.8/5
- Ease of Use – 4.7/5
- Quality of Support – 5/5
Pros
- Help with recruiting: an Onsite Recruiting Widget that transforms website visitors into testers, a 155M+ User Panel, a unique opportunity to create your own Participant Database
- Advanced analytics that is easy to read – UXtweak offers a variety of data visualizations that will give you plenty of insights about your users’ behavior
- Intuitive UI and easy set-up
- Free plan available
- Great support team
Cons
- Only supports 10 languages
Pricing & Plans
UXtweak has a free plan available for unlimited time for small projects. You can also choose a pro plan for only $80 per month and billed annually as your team and needs grow.
2. AB Tasty
AB Tasty is another VWO alternative that helps you to understand the messages and features that drive the most engagement on your digital product. AB Tasty allows you to put your ideas to the test by running A/B, split, and multivariate tests across all devices.
Key features
- A/B Testing
- Personalization
- Split Testing
- Multivariate Testing
- User Segmentation
- Mobile App Testing
- Feature Management
- Surveys and Feedback
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.3/5
Quality of Support – 4.8/5
Pros
- Ability to test all the end-to-end features of a product very easily.
- Very easy to set up and create personalized and targeted experiences.
- Has a very effective real-time monitoring feature.
- Has an easy-to-use user interface.
Cons
- Quality Assurance can be difficult on mobile if tests are not well conducted.
Pricing & Plans
AB Tasty’s pricing information is available on request.
3. Heap
Heap as a digital analytics platform helps you to understand and gives you insights into your customers’ full digital journeys from navigation to purchasing decisions. If you are looking to quickly improve conversion, retention, and customer delight, then Heap is the right alternative for you.
Key features
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Audience Targeting
- Behavior Tracking
- Behavioral Analytics
- Session Replay
- Heatmaps
- Journeys
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.2/5
Quality of Support – 4.3/5
Pros
- It is very intuitive and user-friendly.
- Ability to capture complete customer behaviors in a customer’s digital journey.
- Ability to gather useful metrics about platform usage and user interactions.
- Ability to create custom reports and dashboards for data tracking.
Cons
- Storage problems due to its automatic saving of events tracking
- The amount of configurations and customizations in the dashboards and reports is limited.
Pricing & Plans
Heap allows you to get users’ insights faster with their free plan. They also have a paid plan that starts at $400 per month.
4. Mouseflow
Mouseflow is another VWO alternative that enables you to optimize your website experiences towards improving conversions. Mouseflow allows you to understand your user’s behavior by allowing you to watch your website visitors’ sessions, build 6 types of heatmaps for all your pages automatically, set up funnels to watch where and why your visitors drop, and launch feedback campaigns to learn more about your visitors and customers.
Key features
- Session Replay
- Conversion Funnels
- User Feedback
- Heatmaps
- Forms
- Friction Score
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.6/5
Quality of Support – 4.6/5
Pros
- Has an excellent heat map functionality that quickly identifies strengths and weaknesses on any page by analyzing visitor behavior across multiple parameters.
- Ability to see how customers progress through your website.
- Ability to record and view the pages visited by customers on your website.
- Great customer support.
Cons
- Screen recording on mobile devices is not smooth.
- It does not have a robust suite of features.
Pricing & Plans
Mouseflow helps you to optimize your website with certainty with their free plan. They also have a paid plan that starts at $31 per month.
5. Convert Experiences
Convert Experiences is a great VWO alternative that helps you optimize your website experience with its A/B testing tool. It enables you to improve your decision-making by confidently running tests across all your growth channels with the goal of improving the entire customer journey, de-risking initiatives, and accurately tracking and monitoring customer engagement.
Key features
- A/B Testing
- Multivariate Testing
- Dynamic Text Replacement
- Experimentation Dashboard
- Integrations
- Real-Time Reporting
- Mobile Testing
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 5.0/5
Ease of Use – 5.0/5
Quality of Support – 5.0/5
Pros
- Very easy to use and set up
- Ability to run complex experiments
- Has a robust suite of features
- Easy to set up tracking events and segments.
Cons
- The visual editor/test creator features are very buggy and inefficient.
Pricing & Plans
Convert Experiences’ paid plan starts at $499 per month.
6. Google Analytics
Google Analytics is the most popular website analytics software that provides insights into customer behavior and interactions with products to identify effective content and track user traffic. Through machine learning, it discovers customer trends and patterns in the data to identify users with high revenue potential and also the content converting the most customers. This is a great VWO alternative if you want simplified data insights into your product and customers.
Key features
- Automation and analytics
- Reporting
- Advertising Workspace
- Explorations
- Data Collection and Management
- Advanced-Data Governance
- Heatmaps
- Session recordings
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.7/5
Ease of Use – 4.1/5
Quality of Support – 4.1/5
Pros
- It processes data extremely fast.
- It has a dynamic heatmap feature.
- The ability to pull in reports from different software increases visibility and tracking
- It is flexible and adaptable to various industries and business models
Cons
- Difficulty troubleshooting without contacting support when you encounter an error.
- Integrations and plugins are limited.
Pricing & Plans
Google Analytics is a free tool that enables you to understand customer behavior and interactions. To access their enterprise features, you have to talk to their sales team.
7. Amplitude
Amplitude is a great VWO alternative with features like cross-platform user journey tracking, user behavior analysis, and segmentation capabilities that help you to see every path users take in a single view in order to understand the context and intent behind their actions. Amplitude helps you answer behavioral and product questions like which activities keep users coming back.
Key features
- AB Testing.
- API.
- Behavioral Targeting.
- Campaign Management.
- Charting.
- Cohort Analysis.
- Conversion Tracking.
- Customer Journey Mapping.
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.1/5
Quality of Support – 4.3/5
Pros
- The mobile app analytics is easy to deploy.
- Very responsive customer support.
- Ability to batch and stream events in real-time.
- Has very quick data visualization capabilities
Cons
- There are some limitations in the “join” functionality when grouping multiple events
Pricing & Plans
Amplitude helps you to understand the context and intent behind every user navigation and engagement with its free plan. They have a paid plan that starts at $995/month.
8. Inspectlet
Inspectlet is another VWO alternative that helps you observe all the actions users take on your website. Inspectlet has comprehensive features that enable you to record videos of your visitors as they use your site, allowing you to see everything they do.
Key features
- Session Recording
- Dynamic Heatmaps
- A/B Testing
- Feedback Surveys
- Form Analytics
- Error Logging
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.0/5
Ease of Use – 4.2/5
Quality of Support – 3.5/5
Pros
- Provides multiple options to track the audience by segment (location, time).
- Session recordings and analytics features are reliable and easy to use.
- It is simple and quick to set up.
- Has key features like IP blocking and Rage Click insights which help surface the most important analytics.
Cons
- Customer support is awful.
- Storing video files is not efficient on Inspectlet.
Pricing & Plans
Inspectlet helps you to stop guessing what your visitors want with their free plan. They have a paid plan that starts at $39 per month.
9. CleverTap
CleverTap is a great VWO alternative that helps you retain your most valuable users and grow customer lifetime value. CleverTap combines audience analytics, omnichannel engagement, and product A/B testing to help you deliver a truly personalized customer experience and its automation tool feeds you campaign results in real-time on a single dashboard.
Key features
- Analytics & Insights
- Automated User Segmentation
- Omnichannel Engagement
- Journey Orchestration
- Campaign Optimization
- Lifecycle Optimization
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.4/5
Ease of Use – 4.3/5
Quality of Support – 4.4/5
Pros
- The ability to drill down into the user’s timeline of app events makes the tracking feature very efficient.
- Excellent customer support.
- Offers real-time insights and analytics
Cons
- User guides can sometimes be very difficult to follow.
- Integration of CleverTap into other websites is difficult.
Pricing & Plans
CleverTap offers real-time analytics to understand user behavior with its 30-day free trial. They have a paid plan that starts at $99 per month.
10. UX Sniff
UX Sniff is a great VWO alternative that helps you improve your website’s UX by learning from real-world user behavior. UXsniff detects and reports abnormal user behavior, such as manic rage clicks or scrolls on your website, automatically.
Key features
- Session recordings
- Website heatmaps
- Feedback widget
- On-site survey
User reviews & rating
The ratings below are based on the tool’s reviews from Capterra:
Overall – 4.2/5
Ease of Use – 4.6/5
Quality of Support – 4.5/5
Pros
- Real-time monitoring of unusual user behavior.
- Very helpful in UX tracking.
- Has unlimited heatmaps and session playbacks.
- Has an efficient reporting functionality.
Cons
- Does not have advanced features.
- Heatmaps do not work very well with single-page application pages.
Pricing & Plans
UX Sniff has a free plan that helps you monitor user behavior in real-time. They have a paid plan that starts at $9 per month.
11. Flurry
Flurry is another great VWO alternative that allows you to track new users, and active users, recording sessions, with efforts to measure and analyze their activity across an entire application (including crash and user acquisition analytics). It is a completely free tool that helps you track user interactions and understand user behavior.
Key features
- Funnel and Event Tracking
- Crash Reporting and Analysis
- Raw Data Export
- User Segmentation and Journeys
- Funnel and Audience Analysis
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.0/5
Ease of Use – 4.3/5
Quality of Support – 3.5/5
Pros
- It gives you information on user journeys and allows you to segment this information by country and devices.
- Ability to identify bugs within the app using crash reports.
- Has an easy-to-use user interface
- It is a completely free tool.
Cons
- Does not offer real-time reporting
- Limitations integrating with iOS app devices due to restrictions.
Pricing & Plans
Flurry helps you to measure and analyze user activity for totally free. It is a free tool.
12. Mixpanel
Mixpanel as a VWO alternative provides interactive reports that enable product teams to analyze user behavior as they engage an application. They are efficient in analyzing not only page views on screens but also measuring the actions or steps taken by users and potential customers visiting your website or application while being monitored.
Key features
- Engagement.
- Standard Event Tracking.
- Custom Event Tracking.
- Retention.
- Conversions.
- Funnels.
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.0/5
Quality of Support – 4.2/5
Pros
- Offers a wide range of tools for user insights and analytics.
- Has an unlimited segmentation capability based on attributes, user properties, and cohorts.
- Track and analyze user behavior on mobile applications.
Cons
- Some statistical data are not available
- Does not send surveys to customers directly in-app
Pricing & Plans
Mixpanel helps you make better product decisions with its free plan. They have a paid plan that starts at $25.
13. Userpilot
Userpilot is the last VWO alternative that helps product teams increase user adoption through behavior-driven product experiences. With Userpilot, you can understand user behavior across the product journey, generate custom reports to answer any product question, guide new users through your product, and reduce time-to-value.
Key features
- Onboarding Flows
- User Segmentation
- In-app surveys
- Feature Adoption
- NPS (Net Promoter Score) Surveys
- User Behavior Tracking
- User Analytics
User reviews & rating
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.5/5
Ease of Use – 4.5/5
Quality of Support – 4.8/5
Pros
- Has effective user personalization/data customization features which makes user onboarding seamless.
- Great and fast customer support team.
- Easy to set up with a user-friendly user interface.
Cons
- Limitations with integration with external tools
- Lag time due to high overloads when processing data.
Pricing & Plans
Userpilot has a paid plan that starts at $299 per month.
List of Free VWO Alternatives
Here’s a list of our free forever VWO alternatives that you can leverage to understand user behavior and improve your digital product.
- UXtweak
- Heap
- Mouseflow
- Google Analytics
- Amplitude
- Inspectlet
- UX Sniff
- Flurry
- Mixpanel
Found the best VWO alternative for you?
Interpreting user behavior data to identify patterns and opportunities for improvement is usually part of the requirements for any research or test that needs to be carried out on a digital product. Therefore, a need for modern user behavior and analytics software that caters to this need is important. A good VWO alternative is one that fits your project budget as well as helps you identify opportunities for growth and pinpoint areas of improvement in your digital product.
We recommend UXtweak as a worthy VWO alternative as it offers a great pricing model and a robust feature set that caters to all kinds of research needs.
Register for your account and see how you can leverage UXtweak to understand your users’ behavior and improve your digital product!
