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Women in UX

Kate Moran about UX Leadership and AI in UX Research

Meet Kate Moran – a globally recognized UX expert, UX researcher, and a Vice President at Nielsen Norman Group (which has been women-led for the past 2 years), where she ...

Daria Krasovskaya

March 4, 2025

User Testing

System Usability Scale (SUS) Practical Guide for 2025

Usability is an essential component of the overall user experience (UX), since it focuses on the ease-of-use and efficiency of a product. Learn about the System Usability Scale (SUS) and how it can help to measure the perceived usability of a software application or system. Read more ...

Sonia Gomes about Building Communities of Practice & Collaboration

Sónia Gomes, a Product Designer Leader, talks about building Communities of Practice, prioritizing accessibility and thriving after Read more ...

How to Conduct Heuristic Evaluation w/ Nielsen’s 10 Usability Heuristics

In this article, we delve into the 10 usability heuristics, explore their application in performing heuristic evaluations, and provide insights on improving the overall usability of your product. Read more ...

What is Data Driven Design? Examples, Tools, and Process

Designing with data helps you make informed decisions backed by evidence, rather than relying on guesswork. In this article, we explore the process of data-driven design and provide examples on how it can improve your projects. Read more ...

Service Blueprint: Definition, Example & Templates

A service blueprint plays a crucial role in the service delivery process. Learn about what it is, why it’s useful, and how to create one - all with examples, templates, and best practices. Read more ...

UX Benchmarking Guide w/ Examples, Metrics & Tools

Discover the power of UX benchmarking to elevate your user experience strategy and stay ahead of the competition. Learn how to measure, compare, and improve your product's usability effectively. Read more ...

Elena Mitsiou

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09. 09. 2025