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Women in UX

Kate Moran about UX Leadership and AI in UX Research

Meet Kate Moran – a globally recognized UX expert, UX researcher, and a Vice President at Nielsen Norman Group (which has been women-led for the past 2 years), where she ...

Daria Krasovskaya

March 4, 2025

UI/UX Design

Conversational UX: Importance, Examples, Tips, and Challenges

Conversational UX is here to stay. In this article, we explain its importance, provide concrete examples, and show you how to create it in a way that meets your users' needs. Read more ...

Daria Krasovskaya

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25. 08. 2025

UX Tips

What Is the Mom Test? How to Talk to Customers and Avoid Bias

The Mom Test is a method for framing conversations to get real insights instead of polite “sounds great!” feedback. In this article, we'll explain how to use it to better understand your customers and avoid getting biased answers. Read more ...

20 Customer Needs and How to Satisfy Them (with Examples)

Not sure what your customer needs are? This guide reveals the most important ones and how to satisfy them so you can stay ahead of the competition. Read more ...

40+ Best Customer Discovery Questions

Struggling to find what your customers want? Discover 40+ of the best customer discovery questions to uncover pain points and shape winning products. Read more ...

What is Customer Discovery? Key Steps in the Customer Discovery Journey

In this article, we discuss what customer discovery is, why it is crucial for product success and the 4 steps of the customer discovery process. Read more ...

Daria Krasovskaya

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12. 08. 2025

UX Tips

Maze vs Optimal Workshop: Which One to Pick in 2025?

In the fast-moving world of product development and UX research, picking the right UX tool is essential. This article looks at popular tools Maze and Optimal Workshop and introduces another option that might change the way you do UX research. Read more ...

Jana Filusova

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11. 08. 2025