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Women in UX

Kate Moran about UX Leadership and AI in UX Research

Meet Kate Moran – a globally recognized UX expert, UX researcher, and a Vice President at Nielsen Norman Group (which has been women-led for the past 2 years), where she ...

Daria Krasovskaya

March 4, 2025

User Research

Service Blueprint: Definition, Example & Templates

A service blueprint plays a crucial role in the service delivery process. Learn about what it is, why it’s useful, and how to create one - all with examples, templates, and best practices. Read more ...

UX Benchmarking Guide w/ Examples, Metrics & Tools

Discover the power of UX benchmarking to elevate your user experience strategy and stay ahead of the competition. Learn how to measure, compare, and improve your product's usability effectively. Read more ...

Elena Mitsiou

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09. 09. 2025

UX Tips

CRO Audit: Step-by-Step Guide w/ Templates, Tips and Tools

A Conversion Rate Optimization audit is used to find out why visitors aren’t converting into customers. In this article, we'll guide you through 9 steps on how to conduct it properly and help you find hidden friction in your funnel. Read more ...

Product Idea Validation: Practical Steps + User Recruitment Guide

Validating your product ideas is crucial before taking action. In this article, we cover the key steps of the product idea validation process and provide a guide for recruiting your participants. Read more ...

Conversational UX: Importance, Examples, Tips, and Challenges

Conversational UX is here to stay. In this article, we explain its importance, provide concrete examples, and show you how to create it in a way that meets your users' needs. Read more ...

Daria Krasovskaya

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25. 08. 2025

UX Tips

What Is the Mom Test? How to Talk to Customers and Avoid Bias

The Mom Test is a method for framing conversations to get real insights instead of polite “sounds great!” feedback. In this article, we'll explain how to use it to better understand your customers and avoid getting biased answers. Read more ...

Daria Krasovskaya

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22. 08. 2025