We prepared this article to help you decide if website visitor tracking tools are the right thing for you (spoiler: They most likely are). First, let’s take a look at the basics, so you can get the bigger picture about visitor tracking and how it’s used in practice.
Table of Contents:
- What is visitor tracking?
- Why should you track visitors on your website?
- Types of website visitor tracking tools
- Best tools to track visitors on your website
- Are there any security concerns regarding website visitor tracking software?
- Tracking visitors – a business savior
What is visitor tracking?
Visitor tracking is exactly how it sounds. You track all movements, decisions, clicks, paths, and other actions that individual visitors took while browsing your website. Tracking website visitors can improve your website considerably as you gain important insights into user behavior and challenges. This allows you to then take action and improve your user’s experience with the collected data.
The data you collect when visitor tracking also greatly helps digital marketing teams create buyer personas, to make sure their marketing effort is well-targeted and the marketing strategies effective.
Why should you track visitors on your website?
With visitor tracking, you can gain insights that are crucial to accomplishing your business goals. If your goal is to improve the content of your website, get more visitors and leads, improve your UX, or sell more products, website tracking can help you with those. Your sales reps, marketing, design, product teams and more will benefit from the data you collect.
Types of website visitor tracking tools
Visitor tracking is made easy with website visitor tracking software and tools. You can divide visitor tracking software into three separate categories that gather different types of information about your visitors. The data is gathered before visiting your website, while browsing it, and in some cases even after the visitor leaves, mapping out entire customer journeys and identifying potential customers.
3 website visitor tracking tool types:
- Visitor Recognition
What is behavioral visitor tracking?
Behavioral tracking is using a software to take a closer look at how visitors are engaging with your website and how they behave while browsing it. This type of visitor tracking software collects data such as how far a user has scrolled, what they clicked, what they ignored, average bounce rates, and more.
They allow you to observe individual user sessions of see and analyze entire user paths and funnels. Oftentimes this data can be visualized using website heatmaps. They help user experience researchers, design researchers, and product teams optimize the UI and UX of a product and make data-driven decisions.
What is analytic visitor tracking?
Analytic visitor tracking uses analytics collection software to research the demographic data about your website’s visitors. What type of person is interacting with your website, how many visitors do you engage with, and how many people signed up for your service?
These analytics tools offer quantitative data about the amount of traffic on your website, traffic sources, bounce rates, conversion funnels, and conversion rates, custom events, and other valuable insights. The most known example of this kind of visitor tracking software is Google Analytics, however, there are more, though the visitor tracking features may vary from tool to tool.
Data from these tools helps you aim for the right target audience with your marketing campaigns and other marketing activities and focus on the right user to target in your business goals.
What is visitor recognition?
Visitor recognition software uses various methods to examine your visitors more thoroughly and helps you create leads for your sales reps to follow up upon. They gather contact information.
This tracking however is the most effective when used on B2B Companies’ products, or wholesale markets and has less value in gathering leads in the B2C market.
Best tools to track visitors on your website
What tools and software should you use then? Well, we selected a few that are definitely worth your time and money. We divided them into the aforementioned three categories.
Best Behavioral Visitor Tracking Software of 2023
If you want to remind yourself what Behavioral tracking is, feel free to scroll a bit higher or click this link. Here are 8 behavioral tracking tools that would benefit your business greatly.
UXtweak offers a tool precisely to track visitors’ behavior on your website and their entire journey. Session Recording allows you to track how far your users scroll down, what they clicked and what caught their attention the most. UXtweak offers in-depth statistics and visual representation of their findings as well as heatmaps. All with very easy integration into your website, many filters to get to your results quicker, and many variables which UXtweak tracks.
A wide range of UXtweak’s features includes tools to evaluate how well visitors navigate your website and provides actionable insights into where visitors struggle and what could be improved.
Pricing: Free plan is available, paid plan starts at $80/month.
For showing real-time user activity on your mobile app or website, Hotjar is a great tool.
Its wide range of features includes a real-time event tracking and feedback form on your web page where users can express frustration or joy about particular elements of a page, as well as targeted surveys to better understand your users. Live user session recordings on your site let you see details such as clicks, mouse movements, u-turns, and rage button clicks. It also displays heatmaps that show where users click, move, and scroll on your site.
Pricing: Hotjar’s free basic plan is available indefinitely however very limited. The lowest tier of the premium plan is $31/mo, while the top tier costs $311/mo.
A user-friendly tool was created to aid website owners in improving their customer experience. Like other applications, it displays every action users do on your website and tracks all events and entire customer journeys. Although it is a solid tool for event-tracking and user session recording, the statistics are not very in-depth.
There is no free plan offered by Crazy Egg either, however, you may utilize their A/B testing tool in conjunction with session replay. Features abilities such as heatmap evaluation, tagging, filtering, and saving to favorites.
Pricing: Although a free trial is offered, there’s no free plan. Paid subscriptions are priced from $24 to $249 per month.
One of the original unmoderated testing websites, UserTesting is still well-known for its big User Panel (over 1.5 million members) and a reliable way to gather insights into user behavior. Insight Core, Product Insight, and Marketing Insight are their three main offerings. When combined, these three components can help with practically any type of behavioral study and data a business owner or product teams might need.
UserTesting provides you with the ability to do user testing, enables communication with your testers while they are on your website, gets you immediate information, and provides session recordings and a heatmap of all the pages. It is a great tool to optimize the content of your website however there is a downside. In the user panel, there are many inexperienced testers and a small percentage of users that are non-English speakers.
Pricing: No trial offered, pricing is only available upon demand. It is targeted at larger enterprises and yearly solutions start from around $30.000.
WatchThemLive is an easy-to-use behavioral analytics tool to track user behavior with session recordings, heatmap analysis, and web analytics. You can auto-play the real-time data and use its filtering system to search them easily without wasting time.
The platform allows you to see everything users do on your website, which makes identifying and fixing issues a piece of cake. You can also create a heatmap for any page and find the best placement for your CTAs.
With WatchThemLive’s web analytics, you can collect numerical data, making you needless of Google Analytics. Furthermore, you are able to track console errors and warnings by its browser console tracker.
It’s a that any online business can use to improve the user experience, user engagement, and conversion rate.
Pricing: Free plan with 1,000 session recordings and 3 heatmaps, is available. Their paid plans start from $24 to $83 per month.
Mixpanel brings many different and valuable insights to the table. All are in the form of reports, which means you can micro-analyze every decision that the user makes and compare it with others. This allows you to make decisions about your app/website based on the collected data. If you have questions that need answering this tool will answer them.
Pricing: Free plan available, paid plan starts at $25/month.
Smartlook assists in collecting and examining user behavior from either a website or a mobile application and validating business decisions. They provide sophisticated heatmap statistics in addition to an always-on recording function that records every user. Although Smartlook is a fantastic tool with sophisticated statistics, several users have complained that the scroll recordings are of poor quality and have little value.
Some features that are worth pointing out are simple installation and, attractive UI, heatmap evaluation, analytical depth and funnels, continuous recording, funnel visualization and filters.
Pricing: Free plan is offered, Startup plan costs €31, while the Business costs €79.
One of the market’s more vintage tools. Designed particularly for marketing teams, Mouseflow is another wonderful product for session replays and user research. Mouseflow’s sole drawback is that each page a visitor visits is shown in a distinct video file, which could take a little while to analyze. Notable features are segments and filters, six different types of heatmaps, funnels, heatmap evaluation, and simple installation
Pricing: There is a free plan offered, paid options are available between $24 to $299 per month.
Top Analytic Tracking Software
If you want to remind yourself what Analytics tracking is, feel free to scroll a bit higher or click this link. Here are 7 tools that would enable you to track your website analytics.
1. Google Analytics
Google Analytics is a staple of tracking website visitors, everyone has access to it and it’s free, so it’s available for everyone no matter the company size. Track the amount of traffic, bounce rate, traffic sources, conversion rates and much more. To track advanced metrics like custom events, custom dimensions etc, however, it needs a bit of extra set-up.
Google has a good grasp on integration with its Google advertising and publisher products, so if you already use some of Google’s tools, Google Analytics will be of benefit to you. Also, Google keeps some data only to itself, which can be accessed by Google Analytics, giving you an upper hand over the other competing tools but be mindful of the data retention period the software offers.
Pricing: Free, but solutions for big companies might involve paying for GA4 360.
With Glassbox, you can capture every decision, click and path a user makes on your website, or app and visualize that data. Based on these, you can then improve your website based on these findings. If a customer has a problem accessing some sites due to internal errors, Glassbox will make sure to let you know.
Pricing: Upon demand.
Heap allows you to follow every step of the user with its “360-degree view.” You can observe all sorts of information through Heap, such as points of entry, bounce rate, conversion goals and conversion rates as well as other metrics relevant to both B2C and B2B Companies.
Users also note that some visitor tracking features that Heap provides are not accessible through Google Analytics. On the other hand, there is a bit of a learning curve.
Pricing: Free plan is available, paid plan starts at $3,600.
Semrush is another tool for tracking website visitors, including keyword and subdomain tracking, organic traffic, tracking your competition, and showcasing users’ interests, and brand preferences. It is a great tool for optimizing content and creating the best content strategy, making sure your marketing effort is in the right direction. However, some users report a steep learning curve.
Pricing: Free trial available, paid plans range from $199.95 to $449.95 per month.
Matomo’s best-selling point is that it’s very privacy-oriented. By using this tool you can be sure that your, or your users’ data is protected beyond the standards of Google. Matomo is even being used by government bodies, such as NASA, European Commission, and United Nations. And let’s be honest, if it’s enough for NASA, it’s probably enough for you, even though your marketing activities might not be as advanced.
Pricing: Matomo provides a free option with the paid plan starting at $19 per month.
Clicky provides the same base services as our other options, however, combines the world of analytics tracking with the world of behavioral tracking with its heatmaps. The downside to Clicky is its rather outdated UI and a website that looks a lot like Craigslist.
Pricing: Free plan is on offer, paid plans start at $9.99 and come to $19.99 per month.
Woopra allows you to look at the paths that users have taken, retention of your website’s features, and trends of your website – what has the most engagement when and so on. You can also get users to engage with your site thanks to the built-in automation feature.
Pricing: Starts with a free plan, continues to $349, and ends at $999 per month.
Best Visitor Recognition Software in 2023
If you want to remind yourself what Visitor tracking is, feel free to scroll a bit higher or click this link. Here are 7 tools that would enable you to recognize your visitors.
Get the hottest leads with Leadfeader! This B2B company solution for visitor tracking provides you with the ability to check on other companies visiting your website, their buying intent, and the path they took to your website. This can be of tremendous value to your sales team that can later follow up on the contact details to build your product a path to certain companies you would never normally know.
Pricing: Lite plan is free, Premium will set you back $79 per month
2. ZoomInfo SalesOS
ZoomInfo SalesOS is a customer-acclaimed software by many described as “The best lead software” and could be the base of many automated sales email campaigns. This tool combines the “most comprehensive company database” and technology to bring you as accurate warm leads as possible with customer tracking as a bonus.
Pricing: Upon request.
Leadinfo is a visitor identification tool that can accurately recognize businesses from its 220+ million databases spanning 200 countries and get some hot leads for B2B companies. You can also integrate this tool with more than 40 other tools, among them namely Discord, Google Data Studio, Hubspot, and more.
Pricing: Leadinfo paid plans start at $39, 14-day free trial is available.
To improve revenue performance, 6sense Revenue AI detects anonymized spending signals addresses the relevant accounts at the right moment, gather contact details and suggests channels and messaging. Some users seem to have issues with integrating 6sense into their CMR, so be aware of that.
Pricing: Upon request.
5. Lead Forensics
With the help of Lead Forensics, businesses can communicate with prospects and clients more quickly than ever before, when they are most open to listening – when on your website. This opens many doors for your sales team. Some users state that the interface is rusty in some places, so be aware of that.
Pricing: free trial included, for full price contact Lead Forensics directly.
Lead411 claims to work with 20 million enterprises and has over 450 million contacts and can provide qualified leads. Customers may access entire contact data profiles and locate expanding businesses that are more inclined to be in a purchase cycle for adding products by using targeted filters and Growth Intent Data. You can get warm leads easily with this visitor identification tool.
Pricing: Includes 50 link trial for free, then starts at $900 per year/per user.
KickFire is another visitor identification tool that can help you grow your business by gathering contact info and qualified leads. It identifies the precise companies that are looking through your website and actively trying to shop, or showing signs of buying intent.
Pricing: Free trial available, precise pricing upon request
Are there any security concerns regarding website visitor tracking software?
There shouldn’t be.
If you follow all the guidelines set by the governing body in the market of your choosing there will be no issues. All the information collected via these tools and software is compliant with the rules and regulations set forth by the EU, or FDA, otherwise, they would operate illegally.
It’s how you disclose this crucial information. If you fail to mention that you collect this information and share it with other parties (software) you will get into legal trouble. You also need to add an opt-out option for the users to be covered from any legal retaliation.
If you withhold information from your users that could be seen as a major security concern regarding your user’s privacy.
Tracking visitors – a business savior
Sometimes you might not even notice it but something is wrong on your website. The users using it are the best reliable source to show you exactly where potential issues and pain points are. With these tools, you can see things from your users’ perspective and really make a mark, whether it’s improving the sales flow, the user experience or the design of the UI overall. All of the tools mentioned above speak a different tale but are in essence what a business needs for growth and improvement.
If UXtweak caught your attention don’t hesitate, create a free forever account now and try it out!