We prepared this article to help you decide if website visitor tracking tools is the right thing for you (spoiler: It is). First, let’s take a look at the basics, so you can get the bigger picture about visitor tracking and how it’s used in practice.
What is visitor tracking?
Visitor tracking is exactly how it sounds. You track all movements, decisions, clicks, paths, and other actions that the visitor took while browsing your website. This act of tracking can improve your website considerably if you take action and improve your user’s experience with the collected data.
Why should you track visitors on your website?
With visitor tracking, you can gain insights that are crucial to accomplishing your goals. If your goal is to improve your website, get more visitors, improve your UX, or sell more products, website tracking can help you with those.
How does website visitor tracking work?
With software and tools, which we will be looking into in this article later on.
You can divide these tools into three separate categories that look for different strands of information. The information is gathered before accessing your website, while being on it, and in some cases even after the visitor leaves.
The three categories are:
- Visitor Recognition
What is behavioral visitor tracking?
Behavioral tracking is using a software to take a closer look at how visitors are engaging with your website. They collect data such as how far a user has scrolled through, what they clicked, what they ignored, average bounce rates, and more.
Visual representation of this data used for examining the outcome is called website heatmaps.
What is analytic visitor tracking?
Analytic visitor tracking uses analytics collection software to research the demographic data about your website’s visitors. What type of person is interacting with your website, how many visitors do you engage with, how many people signed up for your service, and more.
This helps you aim for the right target audience with your advertisements and focuses you on the right user to target in your marketing goals.
What is visitor recognition?
Visitor recognition software uses various methods to examine your visitors more thoroughly and helps you create leads for your sales department to follow up upon. They gather contact information.
This tracking however is the most effective when used on Business-to-Business products, or wholesale markets and has less value in the consumer market.
Are there any security concerns regarding website visitor tracking software?
There shouldn’t be.
If you follow all guidelines that have been set by the governing body in the market of your choosing there should be no issues. All the information collected via these tools and software is compliant with the rules and regulations set forth by the EU, or FDA, otherwise, they would operate illegally.
It’s how you disclose this crucial information. If you fail to mention that you collect this information and share it with other parties (software) you will get into legal trouble. You also need to add an opt-out option for the users to be covered from any legal retaliation.
If you withhold information from your users that could be seen as a major security concern regarding your user’s privacy.
Best tools to track visitors on your website
What tools and software should you use then? Well, we selected a few that are definitely worth your time and money. We divided them into the aforementioned three categories.
Best Behavioral visitor tracking software of 2022
If you want to remind yourself what Behavioral tracking is, feel free to scroll a bit higher or click this link. Here are 7 tools that would benefit your business greatly.
UXtweak offers a tool precisely to track visitors’ behavior on your website. Session Recording allows you to track how far your users scroll down, what they clicked and what caught their attention the most. UXtweak offers in-depth statistics and visual representation of their findings. All with very easy integration into your website, many filters to get to your results quicker, and many variables which UXtweak tracks.
Pricing: Free, paid plan starts at $99
For showing real-time user activity on your mobile app or website, Hotjar is a great tool.
Its features include a real-time feedback form on your web page where users can express frustration or joy about particular elements of a page, as well as targeted surveys to better understand your users. Live user playbacks on your site let you see details such as clicks, mouse movements, u-turns, and rage clicks. It also displays heatmaps that show where users click, move, and scroll on your site.
Pricing: Hotjar’s free basic plan is available indefinitely. The lowest tier of the premium plan is $31/mo, while the top tier costs $311/mo.
A user-friendly tool was created to aid website owners in improving their customer experience. Like other applications, it displays every action users do on your website. Although the UI is attractive, the statistics are not very in-depth.
There is no free plan offered by Crazy Egg either, however, you may utilize their A/B testing tool in conjunction with session replay. Features abilities such as heatmap evaluation, tagging, filtering, and saving to favorites
Pricing: Although a free trial is offered, there’s really no free plan. Paid subscriptions are priced from $24 to $249 per month.
One of the original unmoderated testing websites, UserTesting is still well-known for its enormous User Panel (over 1.5 million members). Insight Core, Product Insight, and Marketing Insight are their three main offerings. When combined, these three components can help with practically any type of study.
Usertesting provides you with the ability to control user testing, enables communication with your testers while they are on your website, gets you immediate information, and has modern targeting. On the other hand, there are many inexperienced testers and a small percentage of users that are non-English speakers.
Pricing: No trial offer, more info about pricing upon demand.
Mixpanel brings many different and valuable insights to the table. All in the form of reports, which means you can micro-analyze every decision that the user makes and compare it with others and make decisions about your app/website based on the collected data. If you have questions you were wondering, this might provide you with the answer.
Pricing: Free plan available, paid plan starts at $25/month
Smartlook assists in collecting and examining user behavior from either a website or a mobile application. They provide sophisticated heatmap statistics in addition to an always-on recording function that records every user. Although Smartlook is a fantastic tool with sophisticated statistics, several users have complained that the scroll recordings are of poor quality and have little value.
Some features that are worth pointing out are simple installation and, attractive UI, heatmap evaluation, analytical depth and funnels, continuous recording, filters
Pricing: Free plan is offered, Startup plan costs €31, while the Business costs €79.
One of the market’s more vintage tools. Designed particularly for marketing teams, Mouseflow is another wonderful product for session replays and user research. Mouseflow’s sole drawback is that each page a visitor visit is shown in a distinct video file, which could take a little while to analyze. Notable features are segments and filters, six different types of heatmaps, funnels, heatmap evaluation, and simple installation
Pricing: There is a free plan offered, paid options are available between $24 to $299 per month.
Top Analytic tracking software
If you want to remind yourself what Analytics tracking is, feel free to scroll a bit higher or click this link. Here are 7 tools that would enable you to track your website analytics.
Google Analytics is a staple of Analytic tracking, everyone has access to it and it’s free, so that is also another plus. Google has a good grasp on integration with its Google advertising and publisher products, so if you already use some of Google’s tools, Google analytics will be of benefit to you. Also, Google keeps some data only to themselves, which can be accessed by Google analytics, giving you an upper hand over the other competing tools.
Pricing: Free but solutions for big companies might involve paying for Google Analytics 360.
With Glassbox, you can capture every decision, click and path a user makes on your website, or app and visualize that data. Based on these, you can then improve your website based on these findings. If a customer has a problem accessing some sites due to internal errors, Glassbox will make sure to let you know.
Pricing: Upon demand
Heap allows you to follow every step of the user with its “360-degree view.” You can observe all sorts of information through Heap, such as points of entry. Users also note that some services that Heap provides are not accessible through Google Analytics. On the other hand, there is a bit of a learning curve.
Pricing: Free plan available, paid plan starts at $3,600
Semrush is another tool for tracking your website visits, including keyword and subdomain tracking, tracking your competition, and showcasing users’ interests, and brand preferences. However, some users report a steep learning curve.
Pricing: Free trial available, paid plans range from $199.95 to $449.95 per month
Matomo’s best-selling practice is that it’s very privacy-oriented. By using this tool you can be sure that your, or your users’ data is protected beyond the standards of Google. Matomo is even being used by government bodies, such as NASA, European Commission, and United Nations. And let’s be honest, if it’s enough for NASA, it’s probably enough for you.
Pricing: Matomo provides a free option with the paid plan starting at $19 per month
Clicky provides the same base services as our other options, however, combines the world of analytics tracking with the world of behavioral tracking with its heatmaps. The downside is a rather outdated website that looks a lot like Craigslist.
Pricing: Free plan is on offer, paid plans start at $9.99 and come to $19.99 per month
Woopra allows you to look at the paths that users have taken, retention of your website’s features, and trends of your website – what has the most engagement when and so on. You can also get users to engage with your site thanks to the built-in automation feature.
Pricing: Starts with a free plan, continues to $349, and ends at $999 per month.
Best Visitor Recognition software in 2022
If you want to remind yourself what Visitor tracking is, feel free to scroll a bit higher or click this link. Here are 7 tools that would enable you to recognize your visitors.
Leadfeeder provides you with the ability to check on other companies visiting your website, their intent to purchase, and the path they took to your website. This can be of tremendous value to your sales team that can later follow up on this information to build your product a path to certain companies you would never normally know.
Pricing: Lite plan is free, Premium will set you back $79 per month
ZoomInfo SalesOS is a customer-acclaimed software by many described as “The best lead software.” This tool combines the “most comprehensive company database” and technology to bring you as accurate sales lead as possible with customer tracking as a bonus.
Pricing: Upon request
Leadinfo claims that it can accurately recognize businesses from its 220+ million databases spanning 200 countries. You can also integrate this tool with more than 40 other tools, among them namely Discord, Google Data Studio, Hubspot, and more.
Pricing: Leadinfo paid plans start at $39, 14-day free trial is included
To improve revenue performance, 6sense Revenue AI detects anonymized spending signals, addresses the relevant accounts at the right moment, and suggests channels and messaging. Some users seem to have a slight issue with integrating this software into their CMR, so be on the lookout for that.
Pricing: Upon request
With the help of Lead Forensics, businesses can communicate with prospects and clients more quickly than ever before, when they are most open to listening – when on your website. This opens many doors for your sales team. Some users state that the interface is rusty in some places, so be aware of that.
Pricing: free trial included, for full price contact Lead Forensics directly
Lead411 claims to work with 20 million enterprises and has over 450 million contacts. Customers may access entire contact data profiles and locate expanding businesses that are more inclined to be in a purchase cycle for adding products by using targeted filters and Growth Intent Data.
Pricing: Includes 50 link trial for free, then starts at $900 per year/per user
KickFire identifies the precise companies that are looking through your website and actively trying to shop, or showing signs of intent to buy.
Pricing: Free trial available, precise pricing upon request
Tracking visitors – a business savior.
You might not even notice it but nothing is perfect and everything could be done better. With these tools, you really can make a mark, whether it’s from the SEO, Sales, or UX/UI side. All of the tools mentioned above speak a different tale but are in essence what a business needs for growth and improvement.