UserZoom and PlaybookUX alternative, or what sets UXtweak apart?
UXtweak is a user research tool that stands out from UserZoom and PlaybookUX. It’s designed to enhance the customer experience for websites and apps, covering everything from prototypes to final products. What makes UXtweak different is its range of features, like tree testing, first-click testing, five-second tests, and mobile testing, all available in one platform. It also provides a full suite of recruitment, and participant management tools. With flexible and affordable pricing, UXtweak is a practical choice for UX professionals.
Features and Capabilities
This section compares the features of three research platforms: UserZoom, PlaybookUX, and UXtweak.
👉 UserZoom offers website usability testing, mobile apps testing, prototype testing, card sorting, tree testing, first click testing, A/B testing, integrated user/moderated interviews, survey, onsite recruiting and branching logic.
👉 PlaybookUX does not support first click testing, mobile apps testing, onsite recruiting and A/B testing.
👉 UXtweak offers all of these features listed above, as well as 5 second testing and preference testing.
UXtweak also consistently improves their functionality, or offers them at a more affordable price compared to its competitor. To discover more, check out www.uxtweak.com/features!
🐝 Explore UXtweak’s demos to witness user interactions and analytics in real-time. ⬇
Participant Recruitment and Management Options
This section shows how UserZoom, PlaybookUX, and UXtweak find and manage people taking part in usability studies.
The options supported by UserZoom include user panel and bring your own users, while PlaybookUX offers the very same options. Once again, UXtweak can match both competitors option for option, but also offers expert audit, focusing on providing the highest possible level of quality of insight.
Pricing and Plans Comparison
UserZoom:
- UserZoom GO: For individual researchers or small teams. Provides usability testing tools for websites and mobile apps. Includes pre-study recruitment options.
- UserZoom: Geared towards enterprise teams with advanced capabilities. Offers card sorting, tree testing, surveys, and click tests.Two types of plans available: Quick Start Plans and Enterprise Plans. Pricing starts at $70,000 annually, with details to be clarified in a meeting with UserTesting representatives.
PlaybookUX’s approach to pricing is slightly different, consisting of:
- Pay as you go: No subscription required, from $59/participant. Includes unmoderated and moderated testing with the PlaybookUX panel, recruitment of consumers and professionals, transcriptions and timestamped note-taking, clips, and highlight reels.
- Grow: $267 per month (billed yearly), $290 per month (billed monthly). Includes everything in Pay as you go, plus card sorting and tree testing with the PlaybookUX panel, the ability to send your own users unmoderated, card sorts, and tree tests, tags and reactions, universal search, and templates.
- Scale: $450 per month (billed yearly), $490 per month (billed monthly). Includes everything in Grow, plus moderated testing with your own customers, segmentation, surveys, and live notes (moderated).
- Enterprise: Custom pricing. Includes everything in Scale, plus bulk pricing discounts, custom session limits, dedicated customer success manager, custom onboarding, custom contracts and terms of service, 99.99% guaranteed uptime SLA, invoice payments, SSO and SAML, and unlimited seats.
This can be contrasted with the plans offered by UXtweak, which go as follows:
- Starter Plan: Free and designed for simple testing tasks, offering access to all features, one active study, and up to 30 responses monthly.
- Plus Plan: Costs $708 annually ($59 monthly), tailored for solo researchers, including 200 monthly responses, unlimited studies, and data storage for a year.
- Business Plan: Priced at $1,812 annually ($151 monthly), ideal for small to mid-sized companies, with unlimited studies, 1,000 responses per month, and premium support.
- Enterprise Plan: Begins at $5,000 annually, for large-scale project needs, providing unlimited responses and custom support, with variable pricing based on requirements. Subscription options are generally yearly, with monthly payment options for added flexibility. Modifying or terminating plans is straightforward. Visit the UXtweak pricing page for more information on plan specifics.
Customer Reviews
To fairly evaluate all three platforms, we have added a table with information from capterra.com and G2. These sites collect user reviews of different platforms.
UserZoom
👉 Overall score: 4.2/5
- Ease of use: 3.9/5
- Customer service: 4.05/5
- Value for money: 3.9/5
PlaybookUX
👉 Overall score: 4.6/5
- Ease of use: 4.6/5
- Customer service: 4.8/5
- Value for money: 4.7/5
UXtweak
👉 Overall score: 4.8/5
- Ease of use: 4.7/5
- Customer service: 5.0/5
- Value for money: 4.8/5
Pros and Cons
To explain the ratings awarded to UserZoom, PlaybookUX and UXtweak in the table above, we compiled a list of percieved pros and cons for both platforms.
👍 Pros of UserZoom:
- Easy recruitment of participants: Users appreciate the platform’s ability to recruit participants for studies, simplifying the research process.
- Data export: UserZoom allows for easy export of data into formats that are simple to analyze, streamlining the data analysis process.
- Comprehensive features: Despite initial challenges, users find that once they become familiar with UserZoom’s features, it offers a comprehensive suite of tools for conducting research.
Cons of UserZoom:
- Cost: Many users find UserZoom to be expensive compared to other options available in the market.
- Limited flexibility in research sessions: It’s not easy to combine devices for one study, leading to the need for more studies than necessary.
- Additional charges for surveys: While UserZoom has survey capabilities, users note that there are extra charges associated with using this feature.
👍 Pros of PlaybookUX:
- Unlimited Participants: Allows collection of product feedback from an unlimited number of participants through unmoderated tests.
- Flexibility: Offers pay-as-you-go or subscription-based plans, providing flexibility based on needs.
- Comprehensive Features: This platform supports recruitment, moderated/unmoderated studies, card sorting, and tree tests.
Cons of PlaybookUX:
- Lack of In-Tool Analysis: Could benefit from in-tool charts for post-study analysis like customer sentiment analysis.
- Analytic Details: More detailed analytics or ways to compare current tests with previous ones could enhance user understanding.
- Technical Issues: Users have experienced non-working prototype links and difficulties in communicating these issues to researchers.
- Platform Bugs: Users have reported a significant number of bugs, leading to frustration and additional time spent troubleshooting.
👍 Pros of UXtweak:
- Tool Variety: A broad range of tools with advanced features, reducing the need for additional software.
- Cost-Effective: Offers friendly pricing, making it an economical option.
- Quality of Respondents: Provides access to high-quality respondents.
- Questionnaire Flexibility: The platform allows for versatile design options in questionnaires.
- Audience Sourcing: Integrated within the app, this feature allows targeting specific respondents easily without needing external tools, providing quick responses.
- Responsive Customer Support: The customer support team is noted for its responsiveness and helpfulness.
Cons of UXtweak:
- Learning Curve: Initial familiarization with the dashboard may take some time.
- Feature Complexity: Regular addition of complex features can be challenging for users.
Support Options
- When facing usability issues, having access to excellent support options from your selected platform is crucial. To wrap this article up, let’s have a quick look at the support options offered for UserZoom, PlaybookUX and UXtweak.
For UserZoom, the following options are available:
- UserZoom offers technical support during regular business hours, from 12 a.m. to 5 p.m. Pacific Time, Monday through Friday, excluding U.S. holidays. Support hours may vary for escalated issues. All support requests are tracked and logged, allowing customers to inquire about their request status at any time. Incident priority and response times are determined based on severity, with UserZoom providing timely acknowledgment, resolution efforts, time estimates, and ongoing updates for significant errors.
PlaybookUX offers the following:
- The PlaybookUX Help Center offers numerous articles on using the platform, covering unmoderated and moderated research, card sorting, and more. If you need further assistance, you can directly message them for a quick answer.
UXtweak
- Goes beyond standard support by offering consulting and audits from our team of skilled UX researchers. Our dedication to quality is reflected in our 5/5 rating on Capterra. Learn more about our UX research consulting services.
Conclusion
While UserZoom and PlaybookUX are great tools, UXtweak proves to be a worthy alternative by providing excellent quality at a fantastic value. Whichever tool you pick, in the end, we hope you have enjoyed this article and maybe even found some of the information presented here interesting.
Until next time! 🐝
