UX analytics tools are software used to track, measure and analyze the interactions of users with digital products. These tools can shed light on user behavior, help you conduct UX audits and provide UX researchers and designers with invaluable insights into user behavior.
By leveraging UX analytics tools, UX professionals have an unmissable chance to optimize the user experience and the performance of the product, as well as streamline their UX research processes.
For each tool, we evaluated:
- Features
- Pros & Cons
- User reviews
- Pricing & Plans
What else will you find in this article:
- Description of each tool
- Free website feedback tools
- Aspects to consider when choosing a website feedback tool
Here’s a quick comparisons of tools’ reviews and pricing:
Rating | Ease of Use | Quality of Support | Pricing | |
UXtweak | 4.8 | 5.0 | ✓ Free plan Plus plan - $80/month Billed annually | |
Mixpanel | 4.0 | 4.3 | ✓ Free plan Pricing available upon demand. | |
Hotjar | 4.6 | 4.5 | ✓ Free plan Paid plan - starts from $32. | |
CrazyEgg | 4.5 | 4.2 | ✗ No free plan Paid plan - from $29/month | |
Fullstory | 4.3 | 4.3 | ✓ Free plan Paid plan - from $300/month | |
Optimizely | - | - | ✗ No free plan Pricing available upon demand. | |
Clicktale | 3.8 | 4.1 | ✗ No free plan Pricing available upon demand. | |
UXcam | 4.8 | 5.0 | ✓ Free plan Pricing available upon demand. | |
Google Analytics | 4.2 | 4.1 | ✓ Free plan The tool is free. | |
Adobe Analytics | 3.9 | 4.1 | ✗ No free plan Pricing available upon demand. |
1. UXtweak
UXtweak is an all-in-one UX platform offering a range of powerful tools for enhancing the usability of digital products and services. From prototyping testing to user behavior analytics this tool can work its magic at any stage of the development cycle.
Features
- Mobile Testing
- Website Testing
- Prototype Testing
- Survey
- Card Sorting
- Tree Testing
- Preference Test
- Five Second Test
- First Click Test
- Session Recording & Heatmaps
Pros
- Easy-to-read advanced analytics
- All UX analytics tools you need in one place
- Intuitive UI
- Data visualization options
- Free plan
- 155+ User Panel and Onsite Recruiting Feature
Cons
- Only supports 10 languages
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall – 4.9/5
Ease of Use – 4.8/5
Quality of Support – 5/5
Pricing & Plans
UXtweak has a free plan available with unlimited time for small projects. You can also choose a Pro plan for only $80 per month and billed annually.
2. Mixpanel
Mixpanel is a popular UX analytics tool widely used for making data-informed decisions. From user segmentation features to event tracking, this tool allows for detailed analysis of user journeys. Mixpanel offers a great analytics solution when it comes to mobile apps.
Features
- Event tracking
- Funnel analysis
- A/B testing
- Real data monitoring
Pros
- Powerful event tracking
- User segmentation features
- Mobile analytics
Cons
- The steep learning curve for complex features
- Technical knowledge required
- Limited features available on the free plan
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall 4.5/5
Ease of Use 4.0/5
Customer Service 4.3/5
Pricing & Plans
Mixpanel offers a range of free and paid plans. Bear in mind that the free plan provides very limited features. The tiering and pricing here are based on the number of data points needed and profiles needed.
3. Hotjar
Hotjar is another great tool for UX professionals looking to delve into the world of behavioral analytics. Offering a wide range of different features from heatmaps to session recording it can provide invaluable insights into user interaction.
Features
- Heatmaps
- Session recording
- Survey widgets
- On-site questionnaires
Pros
- Easy set-up
- Great onboarding
- Intuitive visualisations
Cons
- Limited data retention for free users
- The higher price point for more advanced pricing plans
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall 4.7/5
Ease of Use 4.6/5
Customer Service 4.5/5
Pricing & Plans
Hotjar offers a range of free and paid plans. The pricing is based on the number of page views per day and has different options to cater to businesses of all sizes. The free plan features limited data storage and limited features. The fee-based plans start from $32.
4. FullStory
FullStory is another comprehensive analytics tool that offers deep insights into user behavior. Its advanced search capabilities coupled with advanced analytics features allow for quick identification of usability issues and iteration.
Features
- Session recording
- Heatmaps
- Click maps
- Error tracking
Pros
- Fullstory’s replay functionality
- Easy navigation
- Robust search capabilities
Cons
- Steep learning curve
- Pricey compared to other analytic tools
Reviews:
The ratings below are solely based on the tool’s reviews from Capterra:
Overall 4.6/5
Ease of Use 4.3/5
Customer Service 4.3/5
Pricing & Plans
Fullstory offers a range of pricing plans based on your business need. A free plan and a free trial are available. Pricing is only available upon request. It starts around $300/month and goes higher, according to the number of session recordings and admin seats.
5. Optimizely
Optimizely is a robust UX analytics platform that allows you to experiment and optimize the performance of your digital product. Optimizely can arm you with the right tools to not only improve conversions but also engage your users with personalized content.
Features
- A/B testing
- Multivariate testing
- Feature Flagging
Pros
- Easy-to-use A/B testing tool without coding
- Easy integration with other tools and platforms
Cons
- The steep learning curve if you want to master more advanced features
- No free plan
Reviews:
The ratings below are solely based on the tool’s reviews from G2:
Overall – 4.2/5
Pricing & Plans
Optimizely offers different pricing plans based on business needs. Pricing is available upon request, depending on the number of visitors, support options, and use of features.
6. Contentsquare x Clicktale
Contentsquare x Clicktale is a UX tool that is specialized in website analytics offering also more advanced features, like for instance session recording and replay. Contentsquare x Clictale can help you pinpoint areas for improvement leading to conversion optimization.
Features
- Session recording & replay
- Heatmaps
- Form Analytics
- Conversion funnels
Pros
- Advanced filtering
- Great reporting
Cons
- Could do with a more intuitive and user-friendly interface
- No free plan
Reviews:
The ratings below are solely based on the tool’s reviews from Capterra:
Overall 4.0/5
Ease of Use 3.8/5
Customer Service 4.1/5
Pricing & Plans
Contentsquare x Clicktale offers a range of tiers and pricing based on the monthly number of page views of your website or app. Pricing is available upon request.
7. UXCam
UXCam is a user experience analytics tool with takes a focus on mobile apps. It features a range of behavioral analytics tools and is known to provide in-depth insights into user interaction with mobile interfaces. UXCam is a great tool for helping SaaS companies identify usability problems in mobile apps, track performance metrics, and make informed design choices.
Features
- Exit Tracking
- Retention
- Return
- Conversions
- Demographics
- User Segmentation
Pros
- UXCam is easy to integrate
- Particularly useful for mobile analytics
Cons
- Restrictive when it comes to web applications
Reviews:
The ratings below are solely based on the tool’s reviews from Capterra:
Overall 4.6/5
Ease of Use 4.8/5
Customer Service 5/5
Pricing & Plans
UXCam offers a free plan that includes 10,000 sessions/month, and a free trial with 100,000 sessions/month.
8. Crazy Egg
Crazy Egg is yet another UX analytic tool featuring heatmaps, scroll maps, and confetti reports. This is a popular choice for businesses looking to quickly optimize their websites!
Features
- Heatmaps
- Scroll maps
- Confetti reports
Pros
- Easy setup
- Intuitive UI
- Available to all users regardless of their technical expertise.
Cons
- Users have reported slower loading times
- Limited reporting options
- No free plan
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall 4.5/5
Ease of Use 4.5/5
Customer Service 4.2/5
Pricing & Plans
Crazy Egg offers plans ranging from $29 to $249, based on the number of monthly page views per month, while it offers both annual and monthly subscriptions.
9. Google Analytics
Google Analytics is a popular choice among website owners. This is a robust and versatile analytics tool with a range of features providing data on user behavior and website or product performance.
Features
- Website traffic tracking
- Conversion tracking
- User segmentation
- Real-time reporting
- Goal tracking
Pros
- Customizable reporting
- Integration with other Google products
- The goal tracking allows for advanced conversion rate optimization
Cons
- Complex UI interface & set-up
- Limited customer support for the free plan
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Ease of Use 4.2/5
Customer Service 4.1/5
Features 4.6/5
Value for Money 4.7/5
Pricing & Plans
Google Analytics has a free version well-suited for small or medium enterprises. For bigger organizations, Google Analytics 360 is a paid-at-a-premium price plan offering advanced features and support.
10. Adobe Analytics
Adobe Analytics is a comprehensive UX analytics solution software that enables businesses to make data-driven decisions. Adobe offers a comprehensive range of tools and great integration capabilities.
Features
- Analysis Workspace
- Reports
- Quick Insights
- Ad Hoc Analysis
- Freeform table
- Next or previous item
- Page Summary
- Segment Comparison
- Adobe Analytics (mobile) Dashboards
Pros
- Allows for scalability
- Advanced analytics
- Great segmentation options
Cons
- Users would need some level of technical expertise to use it
Reviews
The ratings below are solely based on the tool’s reviews from Capterra:
Overall 4.5/5
Ease of Use 3.9/5
Customer Service 4.1/5
Pricing & Plans
Select, Prime, and Ultimate are the three plans that Adobe Analytics offers to tailor its offering to the unique requirements of each business. Pricing is available on demand.
Free UX Analytics Tools
We understand that conducting UX studies can be a budget-heavy activity at times. Especially for small businesses and rising startups, it’s important to choose a UX analytics tool that not only corresponds to their needs but also fits the budget. Luckily, there are a couple of free UX analytics tools out there, that you can make use of by subscribing to their free plan!
Here are 5 best free UX analytics tools:
- UXtweak
- Google Analytics
- Mixpanel
- Hotjar
- FullStory
Why are UX analytics tools important?
UX analytics tools are critical for the success of every digital product as they provide UX professionals with invaluable insights into user behavior.
By using these tools you have a unique chance to get a better understanding of how users interact with your product. In essence, UX analytics tools can help you pinpoint usability issues or friction points in your user flow, leading to enhanced user experiences.
Using this data UX professionals are able to make more informed decisions on UX design and features. Last but not least, UX analytics tools can help you measure the success of your product by providing quantifiable UX metrics to assess the overall health of your product.
What factors to consider when choosing a UX analytics tool?
Selecting a UX analytics tool can be a difficult task. Here are the most important factors to consider before committing to one:
- Features: Make sure the tool of your choice covers the needs of your product.
- Ease of use: Evaluate how easy it is to adopt the tool and whether there are any technical capabilities needed for your team to be able to do so.
- Scalability: Make sure that the tool can handle the volume of data for the current and future needs of your business.
- Pricing: Consider the price per plan and make sure this is within budget.
- Customer support: Customer support is very important when it comes to using a tool. Make sure to evaluate your team’s needs, and select the tool with the appropriate level of customer success provided.
- Compatibility: Evaluate how compatible the tool of your choice is with other apps that you are currently using.
The bottom line
In conclusion, adopting UX analytics tools offers an array of benefits for optimizing digital products. These tools provide invaluable insights into user-product interaction and enable informed design decisions that consequently improve product performance.
With a host of UX analytics tools available in the market, it might be difficult to make the right choice. When deciding on the right tool, it is critical to consider various factors such as ease of use, different features, pricing, compatibility, customer support, and scalability.
UXtweak is one of the best choices in the market at the moment, as it offers a range of easy-to-use features at a cost-effective price, making it the only analytics tool you will ever need for your product.
Create your UXtweak account today and use our all-in-one tool to analyze the UX of your digital product!
