Current position: UX Researcher
Expertise: UX Research, UX Design, EdTech
Education: Master of Science in Management
Elena is a T-shaped UX Researcher with a varied cross-industry marketing background. She holds a BA in English as SLA, a Master of Science in Management and a professional UX Design Diploma. She leverages her marketing background to bridge the gap between users and products, ensuring digital products meet user needs while hitting business goals. Her career highlights include helping Talanta, an educational start-up to scale into a global remote-first edtech SaaS business and becoming a guest lecturer at the University of Brighton International College.
UI/UX Design
Discover the differences between the three disciplines, their goals, focus and key activities: CX vs. UX vs. Service Design comparison. Read more ...
User Research
If you are looking for ways to create a meaningful experience for the users of your digital product, know that just a slick UI will not do the trick! Crafting a stellar user experience is not only about flashy graphics but also about tapping into human insights. Read more ...
User Research
If you are looking to gain juicy user insights, integrating a video survey into your user research might be the answer! In this article, we have collated everything you need to know about video surveys and how to conduct them. Read more ...
User Testing
Discover everything you need to know about prototype testing questions including specific questions to ask depending on the type of prototype used and the phase of the research. Read more ...
UI/UX Design
With mobile device users on the rise, conversion rate mobile optimization is a critical practice for UX professionals, web developers, and marketers alike! Learn how CRO mobile optimization can help you unleash the full potential of your product. Read more ...
User Research
In this article, we have collated everything you need to know about pilot testing in user research including key benefits and golden rules for you to hit the ground running! Read more ...
UI/UX Design
In this article, we have collated everything you need to know about design validation including common pitfalls to avoid when implementing it. Read more ...
UX Tips
Unleash the power of CRO tests and their different type, learn how they help to improve the conversion rates for your digital product. Read more ...
UX Tips
If you are looking to get ahead of the curve, keep reading to learn everything you need to know about UX optimization, it's benefits and technique to use. Read more ...
Product Development
Do you want to get ahead of the curve in this competitive app ecosystem? Learn to understand mobile analytics, discover key metrics to track, best practices and tools to help you! Read more ...
User Testing
In this article, we have collated everything you need to know about the role of the UX Strategist plus a handy guide on how to become one. Bonus: A sneak peek at the salary ranges! Read more ...
User Research
Learn everything you need to know about mobile app tracking including best practices and top tracking tools to get you started! Read more ...
UI/UX Design
In this article, we have collated everything you need to know about crafting a finely honed UX strategy, along with some industry-approved templates to get you started. Read more ...
User Research
Building a survey is one thing… but how can you ensure prompt distribution that ticks all the boxes? In this article we cover 5 most common survey distribution methods and dive into each method's pros & cons! Read more ...
User Research
Tracking and analyzing app user behavior can take your app usage to the next level! In this article, we have collated everything you need to know about tracking and analyzing app behavior including best practices and tools to get you started! Read more ...
Product Development
Just imagine this! You have a new product about to launch or even a tried-and-tested product that you need to get to the next level. Your next move? Bringing in a product feedback survey of course. Read more ...
User Research
In this article, we have compiled everything you need to know about UX research roadmaps, the importance of the user research roadmap as fuel for business growth as well as templates to get started on yours today. Read more ...
User Research
In this article, we are exploring the game-changing impact of the UX review on user experience. You will learn everything you need to know about UX reviews, including its key benefits, methodologies, tools, and examples as well as a handy checklist to hit the ground running when optimizing your digital product. Read more ...
User Testing
Learn how to craft an effective content strategy in UX along with some industry-approved templates to get you started. Read more ...
User Research
In this article, we compare the top 10 analytics tools available in the market now, their features, pricing, reviews, as well as their pros and cons. Read more ...
User Research
In this article, we help you to unleash the potential of your product by providing a guide on MVP testing, including best practices, key advantages, and the pitfalls to avoid. Read more ...
User Testing
User interface testing is critical for the success of your digital product. That's why we have created a comprehensive guide, including a smart UI testing checklist to help you kick-start your user interface testing process. Read more ...
User Testing
In this article, we’ll explain what usability engineering is, its key principles but also give actionable insights so that you can put it into practice straight away. Read more ...
Product Development
In this article, we have collated everything you need to know about gathering product feedback so that you can hit the ground running and nail your new product feedback strategy. Read more ...
UI/UX Design
Emphatic design can transform your design solutions into relatable, meaningful products. In this article, we have collated everything you need to know about designing with empathy, plus some great examples that stood out for us. Read more ...
Information Architecture
Effective website labeling should be at the top of your list when it comes to building or revamping your website. In this article, you will learn all the tips, tricks, and tools you need to know for creating frictionless navigation for your users. Read more ...
UX Tips
UX audits are one of the most powerful tools in a UX Researcher’s arsenal. In this article, you will find everything you need to know about UX audits, how you can conduct one as well as its key benefits. Read more ...
