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Women in UX

Kate Moran about UX Leadership and AI in UX Research

Meet Kate Moran – a globally recognized UX expert, UX researcher, and a Vice President …

Daria Krasovskaya
•
March 4, 2025
Kate Moran about UX Leadership and AI in UX Research
UI/UX Design

Conversational UX: Importance, Examples, Tips, and Challenges

Conversational UX is here to stay. In this article, we explain its importance, provide concrete examples, and show you how to create it in a way that meets your users' needs. Read more ...

Daria Krasovskaya
•
25. 08. 2025
UX Tips

What Is the Mom Test? How to Talk to Customers and Avoid Bias

The Mom Test is a method for framing conversations to get real insights instead of polite “sounds great!” feedback. In this article, we'll explain how to use it to better understand your customers and avoid getting biased answers. Read more ...

Daria Krasovskaya
•
22. 08. 2025
Product Development

20 Customer Needs and How to Satisfy Them (with Examples)

Not sure what your customer needs are? This guide reveals the most important ones and how to satisfy them so you can stay ahead of the competition. Read more ...

Daria Krasovskaya
•
21. 08. 2025
Product Development

40+ Best Customer Discovery Questions 

Struggling to find what your customers want? Discover 40+ of the best customer discovery questions to uncover pain points and shape winning products. Read more ...

Daria Krasovskaya
•
13. 08. 2025
Product Development

What is Customer Discovery? Key Steps in the Customer Discovery Journey 

In this article, we discuss what customer discovery is, why it is crucial for product success and the 4 steps of the customer discovery process. Read more ...

Daria Krasovskaya
•
12. 08. 2025
UX Tips

Maze vs Optimal Workshop: Which One to Pick in 2025?

In the fast-moving world of product development and UX research, picking the right UX tool is essential. This article looks at popular tools Maze and Optimal Workshop and introduces another option that might change the way you do UX research. Read more ...

Jana Filusova
•
11. 08. 2025
User Testing

How to Collect App Feedback? [Best App Feedback Tools in 2025]

Wondering how you can gather high-quality app feedback in 2025? Discover the best app feedback tools to improve user experience and drive smarter updates. Read more ...

Daria Krasovskaya
•
01. 08. 2025
User Testing

10+ Best Website and App User Experience Survey Questions 

Discover the best website and app questions to ask in your user experience surveys, best practices for how to create them and how to use them with other UX research methods. Read more ...

Daria Krasovskaya
•
31. 07. 2025
User Research

UserZoom vs Optimal Workshop: Compare for 2025

There is a variety of user research tools in the market, making it a challenging task to select the most suitable one. This article aims to compare two of these tools: UserZoom and Optimal Workshop. Additionally, we will also include an evaluation of an alternative option. Read more ...

Jana Filusova
•
29. 07. 2025
UX Tips

11 Best Optimal Workshop Alternatives and Competitors

A list of the best alternatives to Optimal Workshop, with similar functions and features, that will help you choose the platform that best fits your needs. Read more ...

Daria Krasovskaya
•
28. 07. 2025
User Testing

Top 14 Userpeek Alternatives & Competitors in 2025

Learn about the different Userpeek alternatives and how they can help you make the most out of your next UX research study. Read more ...

Ekaterina Novikova
•
28. 07. 2025
UX Tips

13 Top UXarmy Alternatives & Competitors in 2025

This article explores 13 UXarmy alternatives and competitors, as well as their features, pros, cons, reviews and pricing plans, helping you choose the best one for your needs. Read more ...

Ekaterina Novikova
•
24. 07. 2025
UX Tips

12 Best Maze Alternatives & Competitors in 2025

A list of 12 Best Maze Alternatives & Competitors in 2025 for you to check out if you're looking to switch your UX research tool this year. Read more ...

Daria Krasovskaya
•
23. 07. 2025
UX Tips

Beginner’s Guide to UX Analytics [AI, Tools, Where to Start]

Understanding your UX analytics is paramount for translating behavior into better experiences. This article shows you how to start and what the best tools are for UX analysis, as well as common pitfalls to avoid. Read more ...

Daria Krasovskaya
•
22. 07. 2025
User Testing

UXtweak vs Optimal Workshop: The Better Alternative?

At this moment, there are a bunch of user research tools on the market and it can be difficult to choose the right one for you. In this article, we would like to compare two tools - UXtweak and Optimal Workshop. Read more ...

Daria Krasovskaya
•
21. 07. 2025
User Research

Optimal Workshop Reviews: Pros, Cons & More

This article compiles user feedback on Optimal Workshop, offering a clear view of its strengths and weaknesses. By sharing real-world experiences, we aim to help UX professionals determine if Optimal Workshop meets their needs for improving user satisfaction. Read more ...

Jana Filusova
•
18. 07. 2025
User Testing

Optimal Workshop Pricing: Exploring OW Pricing Plans

In this article, you can discover Optimal Workshop's pricing, features, limitations, user feedback, and how it compares to alternatives like UXtweak. Read more ...

Jana Filusova
•
17. 07. 2025
User Research

Step-by-Step Qualitative Coding for UX Research [+ Example]

What does qualitative coding mean in UX research? Learn how to do it with a step-by-step example and analyze user feedback for better research insights. Read more ...

Daria Krasovskaya
•
16. 07. 2025
User Research

11 Best Useberry Alternatives in 2025

It's always good to have choice, isn't it? But we know how hard it can be to choose the one from all the UX tools on the market. That's why we compiled an ultimate list of Useberry alternatives to help you! Read more ...

Ekaterina Novikova
•
14. 07. 2025
User Research

10 Best Validately Alternatives in 2025

If you are looking for the best Validately alternatives, which will not break your budget, you've come to the right place. We've put together a list of 10 Best Validately alternatives that will make your hunt for a new tool a lot easier. Read more ...

Daria Krasovskaya
•
14. 07. 2025
User Research

What is Behavioral Analytics? Introductory Guide w/ Examples

Behavioral analytics is a crucial part of understanding customer behavior. In this article, we explain the benefits of conducting it, as well as how to use it to better understand your customers. Read more ...

Daria Krasovskaya
•
10. 07. 2025
Product Development

Test Marketing: What It Is & How to Use It to Save Your Product Launch 

Test marketing can prevent costly product launch failures. In this article, we're highlighting the best strategies to test and validate your offer, pricing, and positioning before going all-in. Read more ...

Daria Krasovskaya
•
09. 07. 2025
UX Tips

UX Improvements 101: 15 Easy UX Fixes Based on Best Practices

Creating a seamless and intuitive UX for your customers can be challenging. This article provides a list of the top 15 UX fixes, explains the importance of great user experience and highlights the key aspects of a product's UX. Read more ...

Daria Krasovskaya
•
26. 06. 2025
UX Tips

Understanding the Happy Path in UX: What It Is and How to Test It

The concept of a happy path in UX has nowadays become a crucial part of UX. Discover what a happy path is, how to identify it, and how to test it - automatically and manually. Read more ...

Elena Mitsiou
•
19. 06. 2025
User Testing

Critical User Journeys: The Key UX Technique From Google

What is a critical user journey? Learn about the concept of CUJs, how they differ from user experience maps and how to create and optimize them. Read more ...

Daria Krasovskaya
•
19. 06. 2025
User Testing

Copy Testing: How to Bring More Customers to Your Website

Discover how copy testing can improve your website’s performance and attract more customers with optimized, high-converting messaging. Read more ...

Daria Krasovskaya
•
13. 06. 2025
UX Tips

Wardley Mapping 101: How Wardley Maps Help Improve UX

Learn about the concept of Wardley mapping, its significance and on how to effectively use it in your workflow. Read more ...

Daria Krasovskaya
•
12. 06. 2025
User Research

Top 15 Customer Analytics Software & Tools in 2025

Discover how customer analytics software can transform your digital product by providing insights into user behavior, preferences, and needs. In our article explores the top 25 tools that help optimize user experience and enhance customer satisfaction. Read more ...

Daria Krasovskaya
•
08. 06. 2025
User Testing

Beginner’s Guide to Iterative Testing w/ Examples

Iterative testing happens in ongoing cycles. Learn about the advantages of testing continuously and discover actionable tips on how to do so effectively. Read more ...

Daria Krasovskaya
•
06. 06. 2025
UX Tips

11 Best Customer Insight Tools & Platforms in 2025

Customer insights tools make it simple to gather, analyze, and act on customer data. In this article, we'll compare top tools, their features, pros and cons, and pricing. Read more ...

Exon Nkemchor
•
29. 05. 2025
UX Tips

Use Case VS User Story: Difference Explained with Examples

Discover the difference between user stories and use cases, as well as what advantages and disadvantages they have in different scenarios. Read more ...

Daria Krasovskaya
•
28. 05. 2025
Product Development

Product Optimization: How to Create the Best Product Experiences 

Learn how to optimize your product with commonly used product optimization frameworks to create a great product experience. Read more ...

Elena Mitsiou
•
28. 05. 2025
UI/UX Design

Lean UX 101: Prioritizing User Experiences Over Documentation

Discover the concept of lean UX, how it differs from traditional user experience as well as the key principles and steps in conducting it. Read more ...

Elena Mitsiou
•
28. 05. 2025
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